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Search Leeds SEO Conference

Why SEO wizards need user testing hobbits

How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated…

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The Sunday Talk – SEO 2019

Hi, Happy New Year. Welcome to 2019. I am a little bit distracted here trying to make this healthy banana recipe. This recipe is super easy. Chop the bananas. Stick them in the freezer. Blitz them until you see this gue consistency. Stick them back in the freezer, 2-3 hours boom you are ready to…

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The Sunday Talk

The Sunday Talk – I Do Technical SEO

It’s all set and ready for my first ever SEO podcast with Click Consult – a top Digital Marketing agency based in the North of England. In about half an hour I’m gonna be talking to Chloie Brandrick about technical SEO. If you wanna know more about technical SEO you have to listen to my…

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The Sunday Talk

The Sunday Talk – No hard work, no results

Monday Motivation Whether you like it or you don’t Mondays are part of our life. So instead of moaning about them let’s change the way we think about Mondays. Whatever you are trying to tell me I know that after the weekend you are full of energy. So why don’t you go and crush it…

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Blog

Traffic is useless unless those visitors become customers

Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again…