Tag: SEO Strategy

  • The KPIs SEOs should work to

    Top SEO KPIs you should be tracking

    In today’s digital age, search engine optimisation (SEO) is an essential component of any business strategy. SEO helps to improve the visibility and ranking of a website in search engine results pages (SERPs), ultimately driving more traffic and potential buyers. However, optimising your website for search engines can be a daunting task, especially if you…

  • You deleted how many pages? 130M! And here’s why.

    You deleted how many pages? 130M! And here’s why.

    Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way to optimise your website from a technical SEO point of view you should consider deleting some of your website pages.  I probably sound crazy to you! But hear me out. Index Bloat and Crawl Budget…

  • SEO Quality Assurance: Just How Needed Is It?

    SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

    SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…

  • A Technical Solution To Content Duplication

    A Technical Solution To Content Duplication

    What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites.  It can harm your rankings and many SEOs believe that extensive amounts of it can even…

  • Entity SEO

    Entity SEO

    Understanding Entities For SEO Search Engine Optimisation, or SEO, is an essential part of digital marketing. Its purpose is to improve a website’s visibility and ranking on search engine results pages (SERPs) through various strategies, such as content optimisation, link building, and keyword research. One key factor in SEO is understanding entities, which are the people, places,…

  • The underrated powers of internal linking

    The underrated powers of internal linking

    Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…

  • SEO&Affiliate Sempro conference

    Why attend the SEMPRO Conference in Ukraine?

    There’s a lot to be said for taking some time off from your day-to-day routine and embracing the change of pace that an SEO conference brings. In our busy digital marketing world, we often forget the importance of being in a live face-to-face setting with others from the SEO community. Being active in the SEO…

  • Developing a SEO friendly CMS from the Ground Up

    Developing an SEO friendly CMS from the Ground Up

    Choosing the right CMS for your business is not an easy job. Furthermore choosing (and implementing) the right CMS is only the beginning of an SEO and business journey that can pay dividends – or cost you a lot – down the road. 3 tips on Choosing the Right CMS Avoid heavy developer reliance. I…

  • CognitiveSEO Keyword Tool Review

    CognitiveSEO Keyword Tool Review

    As digital marketers, we are always on the look for good keyword research tools. Mastering SEO optimization can be hard, especially if you’re just starting out or you are not really into SEO like most copywriters or social media executives. And I think I found the tool that’s very close to my dream keyword research…