This week it’s all about the biggest search marketing conference in Europe called BrightonSEO. So let me answer a simple question. Why? Why are we so obsessed with this conference.

Well, when it comes to the SEO industry, it is very difficult to attend a University and get a formal degree in the field. Unfortunately, very often this leads to the misunderstanding that learning on your own is the only way to success.

While this can be done, many SEO veterans will tell you that coming to a conference like BrightonSEO and learning from those with experience is the best way to master the science and the art of SEO. The importance of ranking well on Google isn’t going anywhere anytime soon, so the quicker you learn, the better.

Meanwhile, if you see me at BrightonSEO don’t be shy. Come and say hi. Ask, ask the questions. You know me. You’ve got the problems and I’ve got the solutions.

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

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