Make Your Email Marketing Stand Out This Post-Holiday Season

Here comes the time of the year when all inboxes will be filled up with promotions, offers and coupons. In the months leading up to Christmas, most companies know pretty well how to talk and promote to their customers. But once January arrives even the the smartest of companies hit this email marketing vacuum where […]

2015 SEO Predictions

Semantic Search is changing SEO forever. It’s all about optimising your content and everything you do online for your customers rather than just Google, and this is a radical shift in thinking. SEO 2015 Workout: How To Gain Weight from SEMrush Google wants us to be more human. Words like trust, authority, personality are fashionable […]

Hashtagging gone wrong. How Not to Do It

A hashtag can be detrimental in the wrong hands. Thanks to the rise of social media, particularly Twitter, the hashtag has become an important linguistic shortcut. Hashtags connect your content with other people talking about the same thing or looking for information about something. This can potentially extend your brand content past your own audience. […]

When Obama & +Barry Schwartz Became King Of The United States For The Day

Conversation with David Amerland and Peter Hatherley “Why would Google show this answer when it is clearly wrong? Is it an Easter Egg? I strongly doubt it. But it does look to be a case where Google got it wrong when it comes to getting answers from third party sources.” – Barry Schwartz Peter Hatherley: Still semantically relevant […]

Do you need to use “Gratitude” to be successful in business?

“Is there such a thing as too much Gratitude?”. I believe somebody said before: “Gratitude is a currency that we can mint for ourselves, and spend without fear of bankruptcy.” As I am constantly working with small business I am persistently reminding them that gratitude is a tool that we have at our disposal and […]

The Social Profile Links in the Google Knowledge Graph

Conversation with David Amerland, Aaron Bradley, Teodora Petkova and Eric Enge. Aaron Bradley: Interesting example of harvesting entity-specific information from diverse data sources. Google+ lists only his Google+ Page and website URLs. The verified website – www.barackobama.com – list ../OFA (“Organizing for Action”) accounts for Facebook and Twitter rather than the listed personal accounts. Freebase shakes out like this: […]

Topic Modeling & Semantic Connectivity

Topic Modeling & Semantic Connectivity By Rand Fishkin . Notice when he says “use your own mental intelligence to say, Are these terms and phrases relevant? Should they be included? Are these things that people would be looking for? Are they topically relevant?”. So true – “use your own mental intelligence”. For a long time I […]

Mobile Usability Feature in Webmaster Tools (or the new mobile reality)

Going mobile is not a wishful thinking anymore and everybody who does not optimize for mobile will suffer next year. A bold statement I have made recently in front of an audience that had seen their site traffic patterns leaping from 2% to 25% mobile just in the last 6 months of 2014. Why was […]

The Master Formula to Grow Your Following on Any Social Network

Hangout on Air organised by Stone Temple Consulting  and special guest Rebekah Radice. The best parts: Some basic principles for growing your social following are the same across networks. Understanding what these are, and then understanding the differences between each one can make things go much faster for you. +Ben Fisher It is always a gamble to get heavily invested […]