Author: Omi Sido
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Utilize the Power of the Web for Your Small Business
This article was inspired by Making Your Business More Web Centric – Hangouts On Air Howdy, Omi fans, and welcome to another edition of Small Business Friday (couldn’t help myself lol Rand Fishkin). Having good content on your website is a good place to start. On the other side telling search engines what entities are there…
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Identity is something you create
This article was inspired by Teodora Petkova’s “A Conceptual Basis for Content Writing” essay. Finding your ‘true self’ is not something you should aim for. Why (you may ask me) ?! Well, your ‘true self’ my dear friend is not something you find, discover or whatever else great marketers are telling you in flashy banners. Identity…
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What makes visitors leave your website?
If you invest a lot of money in bringing people to your website you cannot be very reluctant on them leaving in no time. Why people leave your website? Before we dive into the bad stuff there is one thing to consider – The difference between Exit rate and Bounce rate. An Exit Rate is…
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Conversation about Semantic SEO
Everything started with my thoughts on a article written by Damian Thompson and called What The Heck Is Semantic SEO & Should You Care At All? At the end of the day it doesn’t matter whether you call it Semantic SEO or just SEO. Adapting to the semantic search topography will be part of every SEO’s job description going…
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The main aim/purpose of marketing is to create a demand for your product
If a product is not selling well, there is a reason for that. Even if your #business created a product or service that solves a problem or opens an opportunity, sometimes, the market still doesn’t register that there is a problem in the first place. So let me give you a simple advice here. Before you…
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How Rich Content Affects Rankings and Conversions
“Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – SEO Services Christchurch Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants to become an answer engine, answering users’ questions rather than providing a list…
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7 Common mistakes to avoid when when going mobile-friendly
Is Your Mobile Friendly Website Ready For April 21st? Updating your webpage to a responsive design is a great step, but it’s important to avoid common mistakes which Google announced on their webmasters blog (goo.gl/WmoUFA). In Google’s own words: “Here are some common mistakes we see on mobile websites. Make sure your site doesn’t have…