Author: Omi Sido
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Google updates Tag Manager with new set of tools
Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag Manager more powerful and accessible allowing marketers to streamline existing workflows. Some of the new features: New Google Tag Manager API. “Sometimes you just want things your own way. We understand!”. Once again…
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Customer Experience
For every organisation the customer experience should be a journey and not a destination. The experience that you deliver to your customers from social media every single day to the final transaction, either builds value for your brand or destroys it. Think also beyond the traditional beginning and end of an interaction with the client.…
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Social Media Branding
Social media nowadays can either boost your product or kill it. Gone are the days that we treated customers like objects for advertising and education. With the rise of the social media network platforms customers nowadays are more interested in conversing rather than being spoken at. Sometimes a company will build a brand over the…
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How Google Works
September 25, 2014 is an exciting day for Google lovers. The long awaited “How Google Works” book is coming to town. A peek inside one of the most successful companies of the digital era we are living in. Is it worth buying? Let me give you a sneak preview: “The only way for businesses to…
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Germany wants Google to reveal its search algorithm
Two days ago Germany announced that they want access to Google’s search algorithm. To be honest with you I believe I deserve to have this access more than Germany. Mark Traphagen wants access as well. Thinking now everybody in Stone Temple Consulting wants this access plus half of the world. Yes not everybody, don’t worry, just…
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Benchmarking Report in Google Analytics
A new report in Google Analytics called “Benchmarking Report” is set to open our eyes for how well our website is doing compare to others in a given industry. Straight away this option provides us with valuable information about trends in our industry helping us to set fruitful targets for our online businesses. Using a…
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The End Of Google Authorship Markup – Mark Traphagen
Omi Sido asked: So, what were the benefits of Google authorship in the search results really? Thinking now, it was more of a disadvantage because people had the opportunity of clicking through to my Google plus page, rather than going to my actual website.Mark Traphagen: Omi, I saw the primary advantage for building my personal brand…
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Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen
What is Semantic Search? Semantic search is an advanced search technique that uses machine learning algorithms to understand the intent of the user’s search query and provide more relevant results in the search result pages (SERPs). How Semantic Search Works The technology is designed to improve the accuracy and precision of search results by analysing the meaning…
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Enhanced Link Attribution
Not a long time ago Google introduced “Enhanced Link Attribution” in order to improve the In-Page Analytics experience. Long anticipated feature by a lot of SEO professionals which despite its obvious benefits is still not used by a large number of people. What is Enhanced Link Attribution? If on your Homepage you have got two…