Author: Omi Sido
-
How Rich Content Affects Rankings and Conversions
“Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – SEO Services Christchurch Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants to become an answer engine, answering users’ questions rather than providing a list…
-
7 Common mistakes to avoid when when going mobile-friendly
Is Your Mobile Friendly Website Ready For April 21st? Updating your webpage to a responsive design is a great step, but it’s important to avoid common mistakes which Google announced on their webmasters blog (goo.gl/WmoUFA). In Google’s own words: “Here are some common mistakes we see on mobile websites. Make sure your site doesn’t have…
-
Do Social Signals impact our SEO?
Some thoughts on Social Media and SEO based on Eric Enge’s (CEO of Stone Temple Consulting) article for Convince & Convert called ‘Do Social Signals Drive SEO?’ So Do Social Signals Drive SEO? Many people/clients are asking me the same question over and over again: Do social signals drive SEO? In a way how do social signals impact…
-
Your Content Isn’t Authoritative. It’s Just Loud.
There was a time when “authoritative content” meant writing 2,500 words about cloud infrastructure, adding three stock photos of smiling people in headsets, and ending with: “Contact us today to learn more.” Those were simpler times. Barbaric, but simpler. Today, both humans and machines have evolved. Your customers are no longer trapped reading whatever your…
-
301 Redirect and SEO
It hurts me to see how many people nowadays are losing their SEO link value by not implementing properly a 301 redirect. What is a 301 redirect? A 301 redirect will be sending visitors and (when it comes to SEO ranking) search engines to a different location (URL) that they originally requested. From an SEO point…
-
SEO Tip of the day (well more like 9 Killer SEO Tips)
If, like me, you’re thinking that writing an article every day might be hard work, then it might just be a way to create a ‘weekly article’ which you can then use to summarize what’s happened in the last week and look at what you could be doing differently in your industry. So there is…
-
Dr Google
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” – David Amerland Last week Google started giving health related answers in the #KnowledgeGraph answer boxes. So from now on Google will start giving relevant medical facts right up front from the Google Knowledge Graph.But those…
-
YouTube Videos and Return on Investment (ROI)
“The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. It’s just a measurement of the number of people who clicked the button to watch video. From that data, it isn’t…
-
The Power of Google Translate
Google Translate is an incredibly powerful tool that has transformed the way people communicate and access information across the globe. With its powerful translation capabilities, Google Translate has bridged the language barrier and made it possible for people to communicate with each other without the need for a common language. However, Google Translate has recently added…