Author: Omi Sido
-
Hashtagging gone wrong. How Not to Do It
A hashtag can be detrimental in the wrong hands. Thanks to the rise of social media, particularly Twitter, the hashtag has become an important linguistic shortcut. Hashtags connect your content with other people talking about the same thing or looking for information about something. This can potentially extend your brand content past your own audience.…
-
Do you need to use “Gratitude” to be successful in business?
“Is there such a thing as too much Gratitude?”. I believe somebody said before: “Gratitude is a currency that we can mint for ourselves, and spend without fear of bankruptcy.” As I am constantly working with small business I am persistently reminding them that gratitude is a tool that we have at our disposal and…
-
The Social Profile Links in the Google Knowledge Graph
Conversation with David Amerland, Aaron Bradley, Teodora Petkova and Eric Enge. Aaron Bradley: Interesting example of harvesting entity-specific information from diverse data sources. Google+ lists only his Google+ Page and website URLs. The verified website – www.barackobama.com – list ../OFA (“Organizing for Action”) accounts for Facebook and Twitter rather than the listed personal accounts. Freebase shakes out like this:…
-
Topic Modelling and Semantic Connectivity in SEO
Topic Modelling & Semantic Connectivity By Rand Fishkin . Search engine optimisation (SEO) is an important part of digital marketing, aimed at improving the online visibility and ranking of websites in search engine results pages (SERPs). Over the years, SEO has evolved significantly, driven by the need to provide more relevant and useful information to searchers…
-
Mobile Usability Feature in Webmaster Tools (or the new mobile reality)
Going mobile is not a wishful thinking anymore and everybody who does not optimize for mobile will suffer next year. A bold statement I have made recently in front of an audience that had seen their site traffic patterns leaping from 2% to 25% mobile just in the last 6 months of 2014. Why was…
-
The Master Formula to Grow Your Following on Any Social Network
Hangout on Air organised by Stone Temple Consulting and special guest Rebekah Radice. The best parts: Some basic principles for growing your social following are the same across networks. Understanding what these are, and then understanding the differences between each one can make things go much faster for you. +Ben Fisher It is always a gamble to get heavily invested…
-
Social Media Dashboard (or how do you measure success?)
Analyzing your data in Google Analytics shouldn’t be a daunting job for marketers and website owners. Dashboards are exactly what you need to easily review, important data and show either your boss or your customers automatically generated reports that are not just full of useful numbers, but as usual for Google Analytics very visual. If…
-
Mac Yosemite First Impressions
The dock is a disaster. Everything feels smaller and somehow roomier – very positive first impression.. Yosemite does seem faster to navigate, zippier somehow, which is a massive bonus for anyone using a Mac that is more than 3 – 5 years old. We did expect a complete redesign as almost nothing was done going…