Benchmark Search Conference 2017 | Why We Can’t Teach SEO

Why We Can’t Teach SEO


Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands.

Slides: https://www.slideshare.net/clickconsult/why-we-cant-teach-seo

David Edmundson-Bird
David Edmundson-Bird

Who is David Edmundson-Bird

David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of digital communications programmes and is also the Associate Director for Digital Innovation.

David Edmundson-Bird with Tom Cheesewright and Nick Wilsdon
David Edmundson-Bird with Tom Cheesewright and Nick Wilsdon

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

David Edmundson-Bird with Nick Wilsdon, Gerry White and John Warner
David Edmundson-Bird with Nick Wilsdon, Gerry White and John Warner

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return on their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

Measuring Complex Customer Journeys

Why is Data Driven Attribution so important for eCommerce?

Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints and track their journeys all the way to conversion.

Slides: https://www.slideshare.net/clickconsult/measuring-complex-customer-journeys

Who is Sabrina Garufi?

Sabrina is currently an Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Prior to working with agencies, Sabrina was a Consultant for the specialised Global Expansions Team, helping Google’s largest advertisers craft and execute their international expansion strategies.

With a background in Finance, Sabrina began her career in banking, working for five years as a Corporate Cash Manager. A native of Montreal, she completed her MBA in Berlin before moving to Dublin to join Google.

Sabrina Garufi and Gerry White
Sabrina Garufi and Gerry White

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Sabrina Garufi
Sabrina Garufi

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return on their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Benchmark Search Conference 2017 | Data and creativity in paid search


Nowadays there is so much room for creativity in PPC search. Not just that but creativity is often the key difference between success and failure of a campaign. A fun, innovative and well executed PPC campaign can work wonders for your business.

Slides: https://www.slideshare.net/clickconsult/data-and-creativity-in-paid-search

Who is Dave Karellen?

Dave Karellen has been with Click Consult since 2011 and heads up the Paid Search (PPC) team as well as taking responsibility for key PPC accounts. Developing best practice, delivering PPC training and liaising directly with clients are also core elements of his role.

Dave’s extensive Excel knowledge has seen him develop a range of PPC optimisation and reporting tools. A further strength is high-level data analysis, developed while studying for a Master’s Degree in Mathematics.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Benchmark Search Conference 2017 | The power of storytelling

The power of storytelling with Bas van den Beld


Today, storytelling may seem like an old-fashioned tool – and it probably is. But this is exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts.

Slides: https://www.slideshare.net/basvandenbeld/the-power-of-storytelling-and-how-to-create-a-compelling-story

Who is Bas van den Beld?

Bas van den Beld is an award-winning consultant, trainer and professional speaker who has helped businesses worldwide adapt swiftly to the forever changing media landscape.

He is the founder of State of Digital, one of Europe’s largest online marketing and SEO learning platforms and has worked with big brands, like KLM and Viacom, to develop solid marketing strategies based on the innate understanding of the needs and behaviours of their customers.

Bas van den Beld and Omi Sido
Bas van den Beld and Omi Sido

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Benchmark Search Conference 2017 | Time to migrate to HTTPS

Time to migrate to https

Migrating from HTTP to HTTPS

There are so many reasons to move to HTTPS and apart from the slight ranking boost, Google made it very clear that they really want us to protect our site and our users.

1. Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.

2. Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.

3. Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

Who is Gerry White?

Gerry White is a technical marketing consultant working with Just Eat supporting SEO on the 14 sites they operate around the world, including apps, mobile, technical and outreach. Ensuring that the sites are organic leaders in the markets they operate in.

With a 17 year history in digital – Gerry has worked on sites from the BBC, McDonalds, Premier Inn and DirectGov in various roles from digital analyst, site search but usually in SEO, as well as spending a large part of his career agency side.

Gerry White also co-runs a digital roundtable conference called Take It Offline which aims to replicate the best of the post-pub conversations, typically in a pub.

Omi Sido and Gerry White

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone

Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone

Who is Nick Wilsdon?

Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department.

Since his return to the UK, Nick Wilsdon has held the ‘head of department’ roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network.
As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.