Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised […]
Category archives: Benchmark Search Conference
Inclusive Marketing – Optimising Business and Life
What is Inclusive Marketing? Inclusive marketing means creating content that truly reflects the diverse communities that your company serves. As digital marketers, our responsibility is to relay our brands’ messages in a way that resonates with people from all backgrounds, regardless of race, ethnicity, gender identity, age, religion, ability, sexual orientation, or otherwise. Very often […]
How to create Google Data Studio Dashboards for SEO
Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018
Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never […]
How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks | Benchmark Search Conference 2018
Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader. Even if you always try to do your best to stay cool, inevitably there will be times when you feel emotional at work. Usually, this happens when the stakes are high or you feel strongly about something […]
Benchmark Search Conference 2018 | How to Grow a Niche Audience Using Video Content
We all know that having a tightly focused business online that appeals to a small audience in a specific niche can be very rewarding (and indeed profitable). Getting to that point, however, is difficult. Niche businesses online, almost by definition, aren’t very popular. They appeal to a specific subgroup of internet users, and that group […]
Benchmark Search Conference 2018 | Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity – Today
Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants – AI is integrated into how you live, work, and communicate in the world. It’s the standard by which you evaluate your digital interactions with brands – expecting that every touchpoint will be […]
The Sunday Talk – Benchmark Search Conference 2018
Monday, 3rd of September. So the conference season has officially started. Between now and Christmas I’m gonna be attending a conference or a roundtable almost every single week. This week I am going to the Benchmark Search Conference in Manchester organised by Click Consult and I am super excited. How often do you see […]
Benchmark Search Conference 2017 | Why We Can’t Teach SEO
Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Slides: https://www.slideshare.net/clickconsult/why-we-cant-teach-seo Who is David Edmundson-Bird David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at […]
Benchmark Search Conference 2017 | Measuring Complex Customer Journeys
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints […]