Category: Benchmark Search Conference
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Understanding the effect of your SEO changes with Causal Impact Analysis
Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…
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Say Hello to the Workday Consumer
Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday, rather than on weekends or in the evenings. This buying behaviour is becoming increasingly common as more and more people shop online and have access to online shops and apps on their work…
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Building relationships in 5 easy steps. The Client relationships guide.
The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Building strong client relationships is vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond. Communicate Effectively and Consistently The…
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GA4 Migration and Implementation
Who is Stacey Harper? Stacey Harper is a Sheffield-based analytics freelancer specialising in all things Google Analytics implementation and Google Analytics 4 (GA4) migrations. Stacey helps brands make the most of their digital marketing, using insightful data to create better user experiences online and in apps. What is Google Analytics 4 Google Analytics is one…
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Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…
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How to win the long game in enterprise SEO
Despite what you may think and what digital agencies always try to sell you in the world of SEO, it’s not just about short-term gains and quick wins. In fact, many companies – big and small – are now looking towards enterprise SEO strategies that focus on long-term success and prosperity. Enterprise SEO involves a more complex…
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The Internet for SEO’s
Who is Roxana Stingu? Roxana Stingu heads the SEO and search efforts at Alamy, a stock photography agency with a collection of almost 300M images. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. Roxana Stingu has been previously…
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SEO Tactics to Implement Tonight
Want more traffic from Google? Then you’re in the right place. Because in this talk at the Benchmark Search & Digital Conference, Lukasz Zelezny will show you how small and simple SEO changes can improve your traffic (and revenue) in no time. Most people believe that SEO is hard and complicated but this is not…
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Content Marketing on a Gargantuan Scale
What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…
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How to start a link building campaign fast (without spamming)
Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised…