What is user-focused content and why is it key to digital marketing success
Last year at the Benchmark Studios conference, Anna Dunbar, Digital Strategy Director at Click Consult, shared some sharp insights into a concept…
Category: Benchmark Search Conference
Harnessing AI for SEO: riding the wave of innovation or risking obsolescence?
The discussion around artificial intelligence (AI) often swings between two extremes: it’s either hailed as the cornerstone of human innovation (a view…
The art of organic social media: advancing e-commerce through strategic authenticity
In the rapidly evolving digital world, social media has gone beyond its origins as a place for personal connection and it’s emerging…
Understanding search intent: beyond the traditional funnel
In the ever-changing world of digital marketing, understanding user intent is essential to crafting effective digital strategies that drive ‘qualified traffic to…
Understanding the effect of your SEO changes with Causal Impact Analysis
Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments…
Say Hello to the Workday Consumer
Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday,…
Building relationships in 5 easy steps. The Client relationships guide.
The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Building strong client relationships is vital to the success of…
GA4 Migration and Implementation
Who is Stacey Harper? Stacey Harper is a Sheffield-based analytics freelancer specialising in all things Google Analytics implementation and Google Analytics 4…
Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical…