Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints […]
Category archives: Benchmark Search Conference
Benchmark Search Conference 2017 | Data and creativity in paid search
Nowadays there is so much room for creativity in PPC search. Not just that but creativity is often the key difference between success and failure of a campaign. A fun, innovative and well executed PPC campaign can work wonders for your business. Slides: https://www.slideshare.net/clickconsult/data-and-creativity-in-paid-search Who is Dave Karellen? Dave Karellen has been with Click Consult since […]
Benchmark Search Conference 2017 | The power of storytelling
Today, storytelling may seem like an old-fashioned tool – and it probably is. But this is exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Slides: https://www.slideshare.net/basvandenbeld/the-power-of-storytelling-and-how-to-create-a-compelling-story Who is Bas van den Beld? Bas van den Beld […]
Benchmark Search Conference 2017 | Time to migrate to HTTPS
Migrating from HTTP to HTTPS There are so many reasons to move to HTTPS and apart from the slight ranking boost, Google made it very clear that they really want us to protect our site and our users. 1. Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key […]
Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone
Who is Nick Wilsdon? Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF […]