Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Slides: https://www.slideshare.net/clickconsult/why-we-cant-teach-seo Who is David Edmundson-Bird David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at…
Category: Benchmark Search Conference
What is the Benchmark Search Conference?
The one-day event features world-class speakers that cover all of the need-to-know search marketing topics to develop and advance your brand’s search engine presence, including:
Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.
Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.
Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.
Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints…
Nowadays there is so much room for creativity in PPC search. Not just that but creativity is often the key difference between success and failure of a campaign. A fun, innovative and well executed PPC campaign can work wonders for your business. Slides: https://www.slideshare.net/clickconsult/data-and-creativity-in-paid-search Who is Dave Karellen? Dave Karellen has been with Click Consult since…
Today, storytelling may seem like an old-fashioned tool – and it probably is. But this is exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Slides: https://www.slideshare.net/basvandenbeld/the-power-of-storytelling-and-how-to-create-a-compelling-story Who is Bas van den Beld? Bas van den Beld…
Migrating from HTTP to HTTPS There are so many reasons to move to HTTPS and apart from the slight ranking boost, Google made it very clear that they really want us to protect our site and our users. 1. Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key…
Who is Nick Wilsdon? Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF…