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Practical, independent guides for modern content teams and technology leaders.

6 min read · 10th January 2017

Data and Insights in Digital Marketing

Many people confuse data with insights. What is the difference? What Is Data? Data is the information you acquire from users, such…

2 min read · 27th November 2016

The Sunday Talk – Take It Offline

Today after work I am going to Brighton for the ‘Take It Offline” conference organized by Gerry White. I’ve got the strange…