The main aim/purpose of marketing is to create a demand for your product
If a product is not selling well, there is a reason for that. Even if your #business created a product or service that…
All Guides
Practical, independent guides for modern content teams and technology leaders.
How Rich Content Affects Rankings and Conversions
“Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – SEO Services Christchurch Or…
7 Common mistakes to avoid when when going mobile-friendly
Is Your Mobile Friendly Website Ready For April 21st? Updating your webpage to a responsive design is a great step, but it’s…
Do Social Signals impact our SEO?
Some thoughts on Social Media and SEO based on Eric Enge’s (CEO of Stone Temple Consulting) article for Convince & Convert called ‘Do Social Signals…
Your Content Isn’t Authoritative. It’s Just Loud.
There was a time when “authoritative content” meant writing 2,500 words about cloud infrastructure, adding three stock photos of smiling people in…
301 Redirect and SEO
It hurts me to see how many people nowadays are losing their SEO link value by not implementing properly a 301 redirect.…
SEO Tip of the day (well more like 9 Killer SEO Tips)
If, like me, you’re thinking that writing an article every day might be hard work, then it might just be a way…
Dr Google
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” – David Amerland…
YouTube Videos and Return on Investment (ROI)
“The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number…