Tag: SearchLeeds
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Women In Digital – The Industry | SearchLeeds 2019
Despite the UK’s tech sector growing almost three times faster than the rest of the economy and despite the fact that the UK ranks third in the world for total capital invested in tech companies only 17% of those working in the UK technology sector are female. Why are there so few females in the…
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The Sunday Talk – SearchLeeds Happiness
SearchLeeds 2019 It’s Monday and I want to say something inspirational but then this week we are all going to SearchLeeds 2019. And what’s more inspirational than meeting talented digital marketers like Samantha Noble, Jennifer Hoffman gonna be there, Arianne Donoghue gonna be there, Kristal Ireland gonna be there. Hey, Jon Myers gonna be there.…
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Machine learning for SEOs | SearchLeeds 2019
What is machine learning? When it comes to Machine Learning (ML), everyone immediately thinks Artificial Intelligence and futuristic-type products like self-driving cars or Siri. So nowadays everybody is talking about it. Looking around only some really know how to do it. But everyone thinks everyone else is doing it so, everyone claims they’re doing it,…
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Why SEO wizards need user testing hobbits
How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated…
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Retailers STOP thinking store, START thinking story | SearchLeeds 2018
We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers if they wish to remain competitive. Beyond the basic requirements of meeting demand for products, retailers and brands also…
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How to fix the most common technical SEO issues | SearchLeeds 2018
Who is Craig Campbell? Craig Campbell is a UK based SEO consultant who has over 16 years in the industry. He runs a thriving consultancy business that helps others improve their visibility online. Craig Campbell has been speaking at events for a number of years now offering tips and advice on a wide range of…
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Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018
Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative. Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist in…
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Entities, Search, and RankBrain: How it works and why it matters
Entities, SEO and RankBrain In today’s digital world, search engine optimisation (SEO) has become an essential component of any successful online business. SEO involves a variety of strategies to improve a website’s visibility on search engine results pages (SERPs). One of the most important factors in modern SEO is the concept of entities and how…
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The Sunday Talk – SearchLeeds SEO Conference
Monday morning.Smile. Send a thank-you email. Call just to see how they’re doing. Pick them flowers. Make them a cup of coffee. Give them a cherished book. Praise them publicly. Help them get ahead. Be proud of them. How difficult is to make somebody happy? New summer gloves from ARMR. Let me describe them to…
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The Sunday Talk – The Jungle called Digital Marketing
Oh, Alexa stop! This week is all about SearchLeeds PPC and SEO conference. Great speakers are going to the city of Leeds. Aleyda Solis gonna be there. Dawn Anderson gonna be there. Barry Adams gonna be there to name the few. The session I am really looking for – Arianne from icelolly.com ‘PPC vs SEO…