The Sunday Talk – Focus on the Customer


Many of you know that I’ve been in Bulgaria for some time.
While on the plane started reading this book by Julia McCoy called ‘So You Think You Can Write?‘ and to be honest with you I am very very impressed with this author.

The wisdom that comes from the very beginning of this book is Action. After reading this book you gonna have all the basic knowledge. The foundation that you need in order to become a successful content marketer.

Sound preparation is invaluable. Knowledge or shall I say the desire to have the knowledge (and constantly improve) is invaluable.
But knowledge and preparation are simply useless without Action.
Study your competitors. Study your customers. And through Action win the online battle for attention.

Omi: Is it fun working at SEMrush?

Sergey Doudy (Online Events Manager at SEMrush): So I am really enjoying myself at SEmrush. And I get to meet awesome Digital marketers. Awesome people like Omi yourself. Really happy to be here with you mate.

Sergey Doudy

Omi: Like me.

Sergey Doudy: And it’s great cause we get to meet up. Sit for a massive cup of coffee. Chat about cool subjects. Chat about video marketing. Chat about photography. Chat about Virtual Reality (VR). Chat about all the possibilities in the world of Digital marketing. It’s an awesome time.
And it’s good to chill and actually meet people in person. Again like yourself Omi.

Omi: Yes, like me.

Sergey Doudy: It’s a pleasure, mate.

It’s Friday morning. I am going to work and I am thinking.
Being a traditional marketer was easy. You just wack (together) some TV commercials and off you go. Your (Christmas) bonus is secure.

Nowadays you have to talk to your customers. You have to understand your customers. And let’s not forget – you have to find your customers.
My advice: Forget about the numbers. Concentrate on the customer experience.

Christmas came early this year. I’ve just received my new camera Canon 80D. Let me open the box: Canon 80D.

I hear a lot of influencers on the NET talking about ‘Equipment is not important. Concentrate on the story.’ So let’s put this statement to the test.

So let me ask you a simple question. If you are given a chance to go from point A to point B in a Ferrari or Fiat Punto would you go for the Fiat Punto just because it takes you from point A to point B anyway?
Or you gonna go for the excitement of the Ferrari? Well, it’s a no-brainer.

And I am not saying that everybody should go and buy a two thousand dollars camera. Start according to your budget. But every time you’ve got a chance upgrade.
So I think that one of your New Year’s resolutions should be to invest in your equipment.
Help your Digital Marketing deliver quicker and better results.

Jingle bells, jingle bells
Jingle all the way

We all know the best marketing stunt from hundred and fifty years ago. So I will keep on telling you – connect to your customers on a personal level.

Not a long time ago somebody said ‘People buy from people’.
But I have to add a little bit to this statement.

People buy from people they know. People buy from people they like.
And last but not least: people buy from people they trust.

Nowadays everyone is online, and yet, so very few individuals truly understand how digital technology works.