The Sunday Talk – Disrupt or Be Disrupted

The future of business: Disrupt or Be Disrupted

These days it doesn’t really matter if I filming in the morning or in the evening. I would leave my house early in the morning and I’d go back home late at night. So it’s always dark anyway. It feels like I am constantly working. But then I guess if you are persistent you gonna get it and if you are consistent you gonna keep it.

If you are persistent, you will get it. If you are consistent, you will keep it.
I just woke up and I am so tired. last night I stayed till 3 o’clock in the morning trying to migrate Fat Eyes, Gina Fiedel’s Fat Eyes website to https unsuccessfully. I guess I am like a Pitbull – once I bite I never let go.

So the wisdom for today is: In your career and especially in your Digital Marketing career you gonna have a lot of Ups and Downs. And you have to try and learn from your Ups and Downs as well.
Meanwhile, go and check Gina’s blog cause there is so much wisdom coming out from her articles.

I know I only do SEO for you Sam but hear me out. Instead of creating a new product create a movement. Instead of creating a new product create a different product. I honestly believe. Yes, I am in a quote mode. I honestly believe that

the future of business is: disrupt or be disrupted.

Yes, ignite the movement by creating an experience that people are drawn toward. Aim for this emotional connection.

Hi guys. It’s Friday. And as not everything in life is Digital marketing I wanna show you my favourite light dinner recipe so you can surprise your partner tonight. All you need is a piece of mozzarella, 2-3 slices of Parma ham, pesto, tomato and of course a bottle of nice wine.
Now that everything is done all you have to do is open this bottle of wine and enjoy your evening. Have a great weekend, guys.
Bellissimo!

This week I wanted to talk about persistence and working hard but coming back from a meeting there is one thing that came up again and again and again in our conversation: Disrupt or Be Disrupted.

The future of business: Disrupt or Be Disrupted.

In a few short years, much of what you build, sell, fix, advertise won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your company does right now – you’ll be out of business.

If you want to survive, let alone thrive, you must tap new trends and produce new ideas at an accelerating rate.

Machine learning and technology built on top of the Internet will continue to threaten the very fabric of what most business and jobs are set up to do today.

No one, absolutely no one was a social media manager or a drone operator only ten years ago. Nowadays there are 70,000 drone operators that make more money than most people who study medicine 10 years ago.

Is everything bad? No. not really. There is always a cure to the problem and it’s called innovation.
Innovation is a strategy that must be central to your day to day planning.

Coming back to the real world not much gonna change next week and I will still be around with my camera filming my thoughts and trying to help you understand the Digital marketing world.

So you, yes you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Bold Digital Marketing

Bold Digital Marketing


Hi guys! It’s Monday again and I know a lot of you are down. So let me ask you a question. Do lions complain about Monday? No. they don’t. They are up early, chasing, biting. Reminding everybody that they are lions.

Don’t just dream about success.

New Monday. New week. New opportunities.

Inspired by my own words last week I’ve decided to spend an hour this week studying a bit of coding…python to be more precise. Why python? Well, when it comes to machine learning and you know I love talking about machine learning in SEO.

Today I am here to talk about RankBrain. I hope very quickly it becomes very obvious that I am not actually talking about RankBrain but the way you have to adjust to the new reality in SEO called machine learning. So let’s start with the obvious. Last year Google or at least somebody from Google declared that RankBrain…

Python is probably the most popular language.
Meanwhile, let me show you my new socks. Boom. The Ted Rubin effect.

Last but not least the rise of video will make SEO marketers focus even more on visual content, but it will also force artists to create video with optimization in mind. In fact, it will probably give life to a new category of videographers who will specialize in SEO content, just as it happened with writers two-three years ago.

You should use every opportunity to remind your customers about your business or services.

Yes, even Friday the 13th. I know you are serious company but Friday the 13th and Halloween is probably your best chance to show the human side of your company. Yes, David Amerland is always talking about this one. The moment I get home I will email you all my ideas. Yes, and I will give you 13% discount.

Hi, my name is Omi Sido. I am not a robot, I am a human being so let me tell you something. Use every opportunity to remind your customers of your business.

Marketers around the world are facing a dilemma: they aren’t sure what’s working, they’re feeling underequipped to meet the challenges of digital, and they’re having a tough time keeping up with the pace of change in the industry. What’s worse, nobody hands you a playbook to show you how to make it all work.

But the opportunity for marketers is too great to let uncertainty slow you down.

If you are bold in your digital marketing efforts and investments if you are taking smart risks if you are educating all your teams to be ‘digital ready’ you are in a great position to capitalize on digital’s full promise in the future.

Guys next week I am going to the Search Love conference organised by Distilled where I’m gonna be meeting my favourite digital marketing speaker the amazing Purna Virji. But you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – No hard work, no results

The Sunday Talk - No hard work, no results


Whether you like it or you don’t Mondays are part of our life.
So instead of moaning about them let’s change the way we think about Mondays.
Whatever you are trying to tell me I know that after the weekend you are full of energy.
So why don’t you go and crush it today so you don’t have to do anything for the rest of the week.
Wouldn’t you want to work only one day a week?

Just coming back from work and I had a conversation today with a young person. And there is one thing that really amazes me – their confidence. Don’t get me wrong – I am all about confidence. But just because you know how to operate a mobile phone doesn’t make you an IT expert. Or just because you know how to drive a car on the Play Station doesn’t make you Lewis Hamilton.
If you want to achieve your goals in life you have to work hard. Don’t rely on the fact that everybody says ‘Millennials are clever. Millennials are smarter.’

You are not everybody. You are you.

I am just coming back from a meeting with a very difficult client so I have to spill my toughs on to you. SEO as a part of a properly crafted Digital marketing strategy is simple.

It’s not easy but it’s simple.

And if you managed to do the simple things you can be very successful online. The reason you are not successful online is because you are always looking for the most complicated way of doing things. You are always looking for the next Google algorithm, for the next Google update. You are always looking for the Secret. You are always looking for the thing that we know and you don’t. And I am telling you now – that thing doesn’t exist. The thing that you have to do is go out there and do it. Work hard and do it.

Doing it. That is the secret.

Richard, you can’t control Google or Twitter or Facebook. But you can control your content – the quality and the frequency. You can control the way you talk to your customers online. So it’s about time – no offence – people stop blaming Google or the other social media platforms for their digital marketing not working as expected.
Google and the rest of the gang have been working hard for years so they are now in control of their game.
What you have to do Richard – I mean not you, your company – is to concentrate on your stuff. So by working hard – more and better content every single day, optimising your websites and campaigns, improving the way you interact with your customers online you can be in control of your game.

Just had a chat with a customer online. Not sure this camera managed to record everything. People keep on blaming Google because they are not good at SEO. Come on people. SEO is si pure. SEO is so straight forward. All Google wants to do is make their search engine deliver what people are looking for.
Those people are their customers. And they are just trying to improve their customer’s experience.
All you have to do is serve your customers and deliver value.

This week I’ve given you some unseen footage so you can see that not everything out there is pink. So many of you are emailing me – thank you very much, guys – telling me that I inspire you. But my job really is not to inspire you as I am not a motivational speaker. My job, my desire is to make you go out there and do it. So many of you are doing digital marketing only because it’s fashionable and not because you see its true value. This has to stop. Mobile sales are growing trough the roof every single day. More people are visiting your website than your physical store. In a way, you don’t have a choice – digital marketing is the future of business.

This has to stop. Mobile sales are growing trough the roof every single day. More people are visiting your website than your physical store. In a way, you don’t have a choice – digital marketing is the future of business.

Mobile sales are growing trough the roof every single day. More people are visiting your website than your physical store. In a way, you don’t have a choice – digital marketing is the future of business.

By now you are probably thinking ‘Omi, why is is so sunny, why is so green around you. Like many of you know this week, I am visiting the country of Bulgaria but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Motivation

The Sunday Talk - Motivation


This week after BrightonSEO last Friday – the peak of my speaking career – my motivation is kind of down. It’s normal in life that after reaching some of your goals your motivation may not be as high as you wanted it to be. But then in two-three weeks you gonna realise that there is another mountain to climb.

You are only really as good as your last success and trust me people’s memory is very very short.

After last week presentation at Brighton SEO, many people realised that my everyday job is, in fact, technical SEO. So naturally or not a lot of people this week are asking me the same question: Omi, which one is better technical or content SEO? Where should e spend our time, money and effort?
So let me take you on a short journey.
Do you really think that when the google bot comes to your website it would stop and think? Ok, let me check their content SEO. Now let me check their technical SEO. Now I’m gonna rank their pages.
No. The Google bot looks at your website as a whole. Your technical – let’s call it – your technical and your content SEO should be equally up to standard. So let me give you an example from the real world.

Imagine a fishmonger. And this fishmonger’s got the best fish in town. And now imagine you are going to this imaginary fishmonger to buy some fish but the floor is dirty and there is a lot of bad smell hitting you in the face. Are you gonna buy from this fishmonger? Probably not. It’s the same. It’s exactly the same when it comes to the Google bot. The moment it smells something fishy it goes away to your competitors.

Before starting a conversation with your customer you need to have a message.

Guys, I am on my way to work. Thank you very much for all your wonderful birthday wishes on my timeline. Getting old is not a thing. You can be great at any time of your life.
Don’t think about it as getting old. Think about it as living the life. leaving your legacy. Guys have a great day. Love you all. Peace.

Hmm, this is a very interesting question – speed or quality. You know what Steve if I have to choose I would definitely go with speed. Why? Because quality is something very very subjective. For example do you like this hoodie? No, you don’t. I honestly love the colour of this hoodie. This week, only this week alone I’ve mentioned this hoodie at least fifty times online.
Imagine the guy who sent me this hoodie didn’t like the font. So imagine he sent me this hoodie in three months. I may have a different state of mind.
Speed especially when you are new in the market is very very important. I think Mark Zuckerberg said ones ‘Move fast and break things’. Once you’ve established yourself concentrate on the quality. But in the beginning, you have to move fast.

Guys, I am so excited. My favourite writer Mr David Amerland is realising a new book this November called ‘The Sniper Mind‘. Which reminds me that the SEO and the army thinking are not that far apart.
We both need a long term strategy. No war was ever won without a long-term thinking.
And then intelligence. Google Analytics is your FBI. Your James Bond is the SEMrush software. You have to know your competitors.

Last but not least no war was ever won without a solid army. So you have to include the other departments of your company in your SEO strategy especially the development team, the content team, the PR team.
Guys, I’m gonna go now and celebrate Easter. But you do come back here next Sunday because you’ve got the problems and I’ve got the solutions.

God bless you. Peace.

The Sunday Talk – Connect To Your Customers On A Human Level

The Sunday Talk – Connect To Your Customers On A Human Level


Hi, guys. It’s Monday again. It’s raining again and after working for seven days last week I am a bit tired. But do you see me complaining about it?
Last week many of you started complaining about the new Google algorithm change called Fred or whatever. About the new Google algorithm rules but com on people – it’s business for us and it’s business for them. So if it doesn’t work they will definitely change it.

On the other side, if you’ve been listening to me carefully by now you are heavily investing in your branding.
Because if you connect to your customers on a human level they will buy from you regardless whether you are number one, two or three in the SERPs.
I know branding is a long game but this is the only way forward.

Why do I always say ‘connect to your customer on a human level’?
Let me give you an example. More like a story really.
Last week I went to Birmingham to shoot an inspirational video for a big corporation.
As I was walking around the NEC conference center suddenly I saw a woman dressed like a Wonder Woman. Yes, Wonder Woman.
I’ve never been interested in Superheros. But suddenly I wanted to know the reason behind the Superhero obsession. Her day to day job. Basically everything about her.

It’s exactly the same when it comes to SEO and Social Media.
You have to create something truly unique that captures your customer’s attention and imagination.
The potential client is going trough his boring facebook or Instagram feed and suddenly he sees your brand. And boom – he is inspired.
He wants to know more about your brand. He wants to know more about your products.

Trough his eyes you connected to his heart. Only now your call to action (CTA) will be really successful. And when it comes to you make him feel like a Superhero with your custom made tires.

So why is everybody calling me when I am driving? Is it because everybody wants me to lose six points from my driving license?
Anyway, I am listening.
So you are saying that the list article is bringing tons of traffic. Good.
So you’ve taken my advice on board. And your boss is happy. Nice one. But did you do the inspirational article as well? No, you haven’t.
Oh, my God. So then you’ve only taken half of my advice on board.

The thing is I am happy because you are paying me money. Your boss is happy because you are satisfying his traffic ego. But your brand, your brand cannot be happy with just traffic. Your brand needs true followers.

I just had a chat with a company and one thing came to mind that I wanna make very very clear.
Our goal in creating content, in sharing content with the outside world is not blog traffic. Our goal is finding believers. People who’re gonna keep on coming back to our company again and again and again. Because they truly believe in our products or services.

Wednesday evening. I just came back from work and there was a terrorist attack in central London. I am not afraid really. More like surprised that in the year 2017 some people still believe that they can change our way of life by killing a bunch of innocent people.
I don’t know really. Shame on you people. Shame on you.

“Tomorrow morning, we will come together as normal. And we will all move forward together. Never giving in to terror. And never allowing the voices of hate and evil to drive us apart.” – Theresa May, British Prime Minister

This Sunday I’ve decided to be very practical and talk about one of the building blocks of being successful online which is continuously monitoring the relationship between your business and your customers.
For a start, the process of defining your targeted audience/ideal customer has many stages.
First, you really have to try and understand what clicks with your targeted audience and makes them buy from you. Then you have to define who your targeted audience is.

Once you know those two you really have to try and understand the relationship between them. Not just that but you have to continuously monitor this relationship because as it happens in real life the first time around you probably didn’t understand the reason behind the reason of your customers buying from you.
To understand my point let me give you a good example.

Two, three months ago a company that makes healthy chocolate bars came to me for help. They were like ‘Omi, our healthy chocolate bars are well priced, unique but the competition is still doing better than us. Why?

So my first question was ‘Have you found your ideal customer?’
And they were like ‘Yes, women of certain age who want to live a healthy lifestyle.’
I started analyzing the data and very quickly it became very obvious that after finding their ideal customer like may other companies out there they went one directional. They started bombarding the customer with content and advertising and they stopped analyzing the data that was coming back to them. And the data was telling them that the women who buy their healthy chocolate bars were doing it because they wanted to stop their kids from having the unhealthy option.

So what the competition is doing is instead of wrapping their healthy chocolate bars all in green they will do half green and half a character from a comic or a cartoon.
So when those women take those healthy chocolate bars home their kids are naturally drawn to the product they can relate to.

Continuously monitoring the relationship between your business and your customers allows you to truly understand the emotional reason behind your customers buying your product.

Or in other words

Connect to your customer on a human level.

Guys, come back here next Sunday because you’ve got the problem and I’ve got the solutions.

The Sunday Talk – Staying Human in a Digital World

The Sunday Talk – Staying Human in a Digital World


Hi, guys.

It’s Monday again and the first thing that comes to mind is. Monday is a good day to have a good day.

Jokes aside, you task for this week.

As digital marketers, you’ve got the power to publish epic content on Social Media. So this week I want you to act as publishers and not as digital marketers.

A guy just asked me on Social Media. Hey Omi, what’s new with Digital Marketing in recent months?

My answer. EVERYTHING.

Yes, I stopped the car so I can talk to you. After last week’s Sunday Talk – which by the way is crushing it online – see content does work. A lot of pf people are asking me the same question. Ort basically not even asking me and just telling me “I don’t have anything to say online”. I have to ask you this question. So you started a company from nothing. You started employing people. You’ve created a product from nothing. And now you are telling me I’ve got nothing to say online. I just can’t believe you.

Anyway, say you really have nothing to say. Talk about your customers. And I will give you an example so you don’t say “Oh, Omi is just giving advice but nothing practical.”
Buy a cheap microphone. Go to one of your stores and start interviewing people.
And say a woman comes and she says I am a teacher. Just interview her. Don’t even mention your company.

I never said your content should be only about your company.

Just interview her. If she says I am a teacher just ask her “What are the most comfortable shoes? Just ask her. Talk about her day. Don’t even mention your company.
So if today you interview fifty people I’ve just given you articles for the next 3 months.

Talk about your customers. Engage them.

Hi, guys. Just coming back from the gym so I am quite pumped up. But I wanna give you a quick advice for your content marketing.
if you are good at something, do it. if you are not, outsource it.
I will give you an example. A lot of you a producing very good videos for YouTube. But as you are not good with images or Photoshop your thumbnail are not attractive. So if you are lucky enough and I am subscribed to your channel I would click on your new video. But if you are not – if I don’t know anything about you – I would just run away.

So if you are good at something, do it. If you are not, outsource it.

One thing I like about Saturday – I can wake up at 3 0’clock and I can jut go for coffee. One thing I hate about Saturday – I can wake up at 3 o’clock and the whole day is gone. Wasted.

But instead of complaining let me give you some ideas of how to write relevant and engaging content that your customers are probably talking about.
Many brands forget that Twitter is the place where people gonna go and share their pain. Issues they may have with different products.
So if you search for ‘My phone this or that function is not working properly’ or maybe ‘My shoe soles are too hard’ you gonna find the number of people tweeting about those issues and you can even search by location. You can even filter by location.

But say you are a shoe manufacturer and you did make those (shoe) soles hard on purpose. Now is the time to go and write an article about it. The reason you did it and probably the benefits of having soles that are hard.

Twitter - Building Relationships

On the other side, and this is the fun factor, you can go to Twitter and check all negative about your competitors. And again write articles about them. Say your competitor’s shoe soles are too soft. Now is the time to write an article about the benefits of having hard shoe soles.
I am not sure this is the best example but you get my drift.

Last but not least you can directly engage with people who are talking about your brand. And you can just say ‘Hey sorry for your bad experience. What can I do to help you?’
I wouldn’t try and sell them new shoes or give them a discount or something like that.
I would just simply say ‘Sorry for your experience. What can I do to help you next time?’

Alexa, what is content marketing.

Alexa: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

Did she just say ‘targeted? Because ‘targeted’ audience means you found them and you are communicating with them.

But how often do you really talk to your customers?

Because technology can show us the keywords they are using to come to our website. Technology can show us the devices they are using to come to our website. But technology cannot show us the emotional reason for them buying our product. And the emotional reason is the one that you have to capture in your advertising.
The emotional reason is the one that you have to capture in your copy.
Because at the end of the line there is always a human being.

Sorry, Alexa.

Guys, come back to this channel next week because you’ve got the problems and I’ve got the solutions.

The Sunday Talk – The Human Factor in Digital Marketing

The Sunday Talk - The Human Factor in Digital Marketing


Hi, Guys. It’s Monday and I guess you are all going to work today. So let me tell you something. It’s easy to get comfortable with life, but when you get comfortable with the norm you don’t harvest the greatest results.

So get a little bit uncomfortable this week with your Digital Marketing, with your SEO, with your life really. Take this risk that will get you to your next achievement.

“Those who fail to embrace disruption fail because of it.” – Mr. David Amelrand

Too many businesses, too many people say ‘Oh, SEO is not for me because SEO is too technical. SEO is too digital. To those people, I wanna say. Two-three years ago I had the same thoughts in my head. But suddenly I realized that SEO is not meta descriptions, SEO is not page titles or 301 redirects. SEO is our people, our customers in the digital world. So my wisdom for today is:

Stop optimizing for the search engines. Optimize for your people!

Somebody just asked me online: Is page speed still a ranking factor?
I honestly don’t know. I know a lot of pages that are very slow and still ranking well. On the other side, I know a lot of pages that are very quick and still performing very badly in the SERPs.
The main question here is: Is your customer ready to wait for your pages to load for 20 seconds?

Think about it!

Quick presentation tonight about the importance of having a digital marketing strategy for your team. But there are three things I want to pinpoint.

  1. What do you want to achieve?
  2. Are your goals doable and measurable at the same time?
  3. Who is your audience?

Think about it!

Mobile search. Voice search.
Guys, I’m gonna be honest with you. Customers are evolving. Customers are running quicker than we are – digital marketers and businesses. So innovation should be part of your company culture.
Because if you don’t catch up with your customer’s needs, with your customer’s everyday life. If you don’t catch up you gonna be in big trouble.

Last night I had a late presentation. So today – Saturday – I am still in bed drinking coffee and mentally preparing myself to go and do some running. There was a lot of cheering and clapping. Like I am telling people something new. Sometimes it feels like people don’t understand it. Technology is evolving but we as human beings we are still the same. We are just trying to adapt to the new reality.

So a girl came to me after the presentation. She works in the fitness industry and she was like ‘Omi, you’re always talking about social media, YouTube, Instagram. We’ve got a lot of pictures on Instagram and videos but the ROI is not there.

So I’m like ‘Pass the point that it takes time, let me have a look at your Instagram. And I am like sorry but this is boring.
And she is like ‘What do you mean by that?’
And I am like ‘all I see on your Instagram account is pictures of equipment and videos or pictures of big guys pushing fat ladies to their limit.
Are you in the business of selling fitness equipment? Because if you are not you have to understand why customers come to your gym. To any of your gyms.
I don’t go to the gym because of the equipment. I expect it to be clean everywhere nowadays. I just do.

I go to the gym because I wanna be healthy. I wanna look good. This is the reason I go to the gym. So among your pictures of equipment and fat ladies, I should see pictures of people achieving their goal. The goal being fit, healthy, whatever is their goal.

Have you seen the latest apple watch add? Apple is not talking about the specs. Apple is not taking about how thick this watch is. Apple is just showing you a person swimming. Because I didn’t buy this watch of the specs. I don’t even know the specs of this watch.

I bought it because it solves a problem for me. The problem being I wanna wear it all the time. Even when I go to the shower. Even when I am swimming. Even when I am running in the rain.

So you should try and connect to your customers on a human level.

Forget about the specs. They are for the nerds. And this is a very small percentage of your customers.

Connect to your customers on a human level.

Show them what problem your product or services can solve.
It’s that simple.

So instead of running, I am walking. But whatever you do just keep on moving forward.

And now for those who say that I don’t give you enough numbers on this show. In a recent survey with more than 5 000 people, the Social Science of Video found that 46% of the participants made a purchase in 2016 after watching a branded video on Social Media.

This is the power of Social Media.
This is the power of video on Social Media.
This is also the power of you being where your customers are giving them what they are looking for.

This is the power of the human factor in Digital Marketing.

Guys, come back here next Sunday. Because you’ve got the problems I’ve got the solutions.

The Sunday Talk – Collaboration

The Sunday Talk - Collaboration


What a day! My car and my bike keyword at the same time.
So I can’t go to work. Not the worst thing in the world really.
But then I don’t have any coffee at home. So I have to run to the nearest shop. Run, Forrest, Run!

Now that the coffee is brewing I am thinking. You can’t expect every marketing campaign to work well for you. Digital marketing and especially content marketing is very much a long-term game.
Don’t be distracted by short-term losses as your ultimate goal is not to win every single battle but to win the overall war for customer attention online.

A day without coffee! What a waste of time.

Yes, Digital marketing is not a funky word anymore. Digital marketing is a necessity. The keyword research I was talking about earlier. I don’t want you to do keyword research so you can stuff your pages with words that gonna annoy your visitors. I want you to do keyword research so you can truly understand your customers.
Also, I want you to do keyword research so you can understand your competitors as well. because let’s be honest the more you know about your competitors, the more you know about your own business.

Omi: So Samar tell us what is TeamStack?

Samar: TeamStack a free online community of digital experts where you can create your own team but you can also join a team as well.

Omi: Guys, this is the future. Collaboration.

It’s Friday and this week is coming to an end. So time for some wisdom. Analytics is knowledge. And as we all know knowledge is power. I keep on using the tool Gerry White showed me last week – the Google Data Studio. And I can confirm that for quick and visual – I will repeat visual reporting – this is by far the best tool out there.

Knowledge is power!

The other day I was listening to a podcast with Steven van Vessum – the co-founder of Content King – and I honestly felt in love with his description of what SEO is. SEO The Continuous Process.
So let me give you my thoughts on the subject as this subject is so close to my current understanding of what SEO/Digital Marketing is.

For a start let me tweak the wording a little bit: The continuously evolving SEO. What do I mean by that?
Instead of giving you a definition let me give you two examples: Content and Technical SEO.

A few years ago Google started talking about mobile, mobile optimization and a lot fo you answered the call – started producing mobile pages, started optimizing them and Google was in love with you.
But today there is a new kid on the block called AMP – Accelerated Mobile Pages. A lot of you are rebelling. A lot of you are arguing about it online but while a lot of you are thinking about it others are seeing their visit numbers going up. You don’t dictate the SERPs. Google does.
The SERPs are always right (or at least they are hardly ever wrong)… and not your ego.

Not a long time ago Google and YOUR customers used were in love with blog articles. But nowadays as more and more content is consumed trough different mobile devices Google and YOUR customers are naturally directing their attention to video. It’s just easier consuming content on a mobile device trough video and not reading a blog article.
Again I am not saying stop writing articles. I am just asking you to evolve.

So if you are an SEO my advice is. Move on.
Don’t fall in love with an idea. Collaborate with Google so the search giant can better understand your website. Collaborate with other departments in your organization so they can finally understand what SEO is and finally start giving you a helping hand.
Collaborate with your customers online so they can better understand your company.

Guys, come back here next Sunday. You’ve got the problems I’ve got the solutions.

The Sunday Talk – Old marketing is dead. Long live marketing.

The Sunday Talk – Old marketing is dead. Long live marketing.


Hi, Guys! It’s Monday. But you woke up, didn’t you? So it means you are still alive. Go and kick some butt. Don’t let Mondays bring you down.
Own them like a boss!

It’s Thursday morning and I am on my way to work but I can’t stop thinking about a video I saw yesterday by Matt Daley. Obviously, he is talking about sales but I can relate his vision to SEO and Social Media. It is becoming increasingly obvious that we have to connect to our customers in a meaningful way. I know a lot of people are talking about it so the point I am trying to make is that it’s not out meaningful way anymore but what the customer determines to be a meaningful conversation. As a business, you cannot afford anymore not to know your customer.
Knowing your customer is of a paramount importance for future business success.

And now one of those midweek wisdoms (#wednesdaywisom).
People always ask me ‘How do you grow in Social Media?’ and I would extend this to business and life. And my answer is always very simple. Be prepared to do things that you are not entirely ready to do.
Surprise yourself, surprise your friends – the people around you. Surprise life. This is how you grow!

Digital Marketing is a commitment. Not a growth hacking strategy.

I love the way Amy Schmittauer hustled Gary Vee. But this is exactly why I’m reading her book. This girl gonna be very big one day. I’m gonna tweet about it.

Many people said so many things about a statement that I made this week that old rules of marketing no longer apply.
Let me be very clear about one thing. I don’t think that old rules of marketing are dying. I strongly believe that they are dead.

Let me give you some examples.

1. Advertisements in the past were meant to appeal to the GENERAL public. Basically, old-school marketing tactics were aimed at a large group of nameless, faceless group of people that may or may not have been interested in the products or service in question.

Today, successful marketing campaigns that capture the minds, the hearts, and the wallets of customers are those that are strategically tailored to the consumer’s unique interests, needs, lifestyles.
One-size-fits-all marketing is out. The sooner you understand it the better.

2. We all remember the time when advertising INTERRUPTED the audience with a one-way message. In a way, companies were pushing their message in front of audiences.
(In all honesty, this strategy did work for some time.)
Today instead of pushing your company should pull people towards your brand with relevant and engaging content.

You probably already know my 3 golden rules: Customer. Platform. Content.

3. Last but not least – Trust.
Let me quote here Mr. David Amerland.

“Trust is what monetizes the attention economy.”

Let me explain this one to you.
Instant access to information (even when on the road using our mobile phones) has led to INCREASED demand for information. People EXPECT the marketers of a services or products to provide information that backs up their marketing claim.
Without solid information, you’ve got no credibility. No credibility means no TRUST. Without trust, there can be no sustainable business!

Have a nice week, guys. You’ve got the problems. I’ve got the solutions.

The Sunday Talk – The Social Sales Funnel

The Sunday Talk - The Social Sales Funnel


Good morning people. It’s Monday and the weather is well disgustingly cold. So we’ve got no choice today but be AWSOME.
Go and kick some butt.

It’s almost one o’clock and I just come back from the second Take It Offline event in Brighton organized by Gerry White. I literally finished work, jumped on the car and droved down to Brighton for an hour and a half.
Was it worth it? Well, I am loving the idea of a Digital Marketing event with no speakers and no set topics where everybody can share knowledge but also ask questions. I wish business owners can also join us from time to time. Join an event where everybody speaks digital.
And it’s not like our Digital Marketing language is very difficult to understand.
You gather data and you translate it into human behavior. It’s literally that simple: data – human behavior.
And you don’t make business decisions based just on the data or the human behavior. Now you’ve got my recipe for success.

Omi: Hi Gerry. This is the second Take It Offline.

Gerry: Absolutely. It’s going well so far hopefully.

Omi: Are you happy with the crowd? The talks?

Gerry: The crowd’s amazing. Great people including the technical guy from the Daily Mail. It’s pretty awesome.

Omi: Are you talking about me?

Gerry: Yes.

Omi: So what do you think you gonna achieve with this event? What are you trying to achieve?

Gerry: That’s a great question. We are not really completely sure. We basically thought we will be a much smaller event the first time round. Turned into something slightly different.
And actually, I think it’s kind of got a unique edge to it at the moment. And we should kind of see how it goes. We gonna do one up in Leeds on the very very technical mobile stuff. But the next two gonna be much more open – one on analytics and one on paid or social media or whatever we decide. But it’s gonna be great.

Omi: So do you think that in the future you gonna compete with Brighton SEO?

Gerry: No. I think we are a very different thing at the moment. But I love Brighton SEO. Kelvin is a great guy. But you know what they started in a pub. But the difference is we don’t have speakers – everybody is a speaker. Even Omi. So basically means that we are not concentrating on bringing in speakers. We are not worried about organizing stuff. We don’t even worry too much about stuff like sponsorship or stuff like that.
What we kind of want to do is make sure that everybody can talk about what they want to. They can ask the questions they wanna get answered.
And actually, it means that people get that chance to really kind of go: I am doing this. Why is it working? What can I do with that? I think this is kind of great.

Omi: Thank you very much.

Gerry: Thanks, Omi.

Omi: Guys, I have to admit this is one of the best events in Brighton.

It’s Friday. The morning after the Take It Offline event. And after sleeping for only 3 hours I am so tired. Anyway, Fridays are always the hardest. But then we are so close to freedom.

Have a great Friday, people, and don’t forget to party like crazy this weekend.

I am going to the gym and one of my friends is like “Omi, I saw your video on the Internet. You only slept for 3 hours yesterday.”
And I am like “Man, obstacles in life are not there to stop us from doing things. Obstacles in life are only there to make our life more interesting.”

Many people have been asking me the same question recently. Basically, everybody wants to know why am I posting all my videos on all social media platforms. So let me give you my theory.

First, if you’re a business you have to understand that each of those social media platforms is somewhere in your sales funnel. So a good understanding of where each social media platform is in your funnel will give you a good indication what your call to action should be. Needless to say, you may have to make a different video for each of the social media platforms that you are using.

For me personally I always represent one thing – Omi Sido – so I can have the same video everywhere. Here is the time to mention that many people forget about the good old website. Yes, you still need a website as social media platforms are coming and going away but you still need a place where you can always direct your customers to.

Imagine tomorrow YouTube or LinkedIn suddenly collapse and disappear from the face of the Earth. Your business or personal brand will be homeless and with no history. You don’t want that so yes you should be present on all RELEVANT to your business Social Media platforms as this is where the party is nowadays but you should also have a home to go back to when the party is over.