Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute.
As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts:
1) To deliver the most useful content for any user performing a particular search, analyzing and segmenting intent to buy vs. general information gathering;
2) having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; and
3) analyzing long-term user behavior signals, such as attracting the most clicks on a search result and continuously reducing bounce rates.
You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.
Mobile-First indexing is about a whole new index where URLs are not required to compete. Competition is more driven by markup, feeds and potentially Google-hosted options like actions & database information from Google Firebase.
Who is Cindy Krum?
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC). She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO.
Cindy Krum also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.
Tips & tools to successfully implement AMP in common scenarios.
Whos is Aleyda Solis?
Aleyda Solis is an International SEO Consultant – a service that she provides with her boutique consultancy, Orainti – a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 18 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”).
After working in different SEO roles at European and American companies, both from the agency as well as in the in-house side, she founded her own consultancy to help from startups in competitive industries to multinational companies with complex Web environments to grow their search visibility & achieve their SEO goals with strategic, technical & in-depth SEO consulting.
One more time BrightonSEO is upon us. Top Digital Marketers from all over the world are coming our way. Now is the time to network. Saying that let me give you my top three BrightonSEO tips that came up in a conversation with Gerry White (Take It Offline).
Before the conference research, research, research. Research, follow and engage with every single BrightonSEO speaker you wanna talk to on Friday. Know what they are interested in but most of all study their subject. There is nothing easier than approaching a speaker/influencer knowing and talking about their subject.
During the conference follow the BrightonSEO Twitter hashtag and retweet everybody who is using it. DM the people you really want to talk to asking them for a quick chat, or a quick coffee or maybe joining them for lunch.
After the conference, go back to all your retweets and follow everybody who was using the #BrightonSEO Twitter hashtag. Engage with them, discuss BrightonSEO topics. Chances are next year when you come back to BrightonSEO all those people gonna know your name and gonna talk to you like a friend.
Now, choosing two out of twenty carefully selected by Kelvin Newman top SEO/ Digital Marketing speakers is not an easy job.
But to answer the question I would go with Aleyda Solis and Bill Slawski.
Now when it comes to Bill Slawski I believe that I’ve been reading his blog since the very beginning of my SEO career. I’ve learnt so much from Bill Slawski that I can easily call him my SEO father.
The main wisdom coming from his blog is that you really have to try and understand the basics before attempting to understand the complexity of what Google the search engine is.
When it comes to Aleyda Solis she is one of those speakers that I am always looking forward to because she is always talking about the hottest trend, the hottest subject in SEO. She is one of those speakers that induce a desire in me to learn more. To know everything about a given subject. Curiosity.
Who are your two ‘must see’ speakers at the forthcoming BrightonSEO?
I wanna make a statement. Waking up before 6 am should be illegal.
What do I think about Social Media?
Guys, it’s not even 6 am in the UK.
What I really think about social media is that for decades, large media companies have controlled the tools through which consumers and small business were told what to wear, what to eat, what to buy and what and how to think.
Nowadays consumers and small business possess the same ability to produce, distribute and curate content and disperse brand engagement across vast distances. In my opinion,
Social media transformed the marketing industry forever.
Monday morning. Eight o’clock. One webinar done. Two more to go this week on social media. I think it’s time for some social media tips.
Yes, in my opinion, all businesses should be on LinkedIn. I just don’t get it. Nowadays LinkedIn is like Facebook for businesses.
You’ve probably heard many, many times already, but I want to stress it one more time: LinkedIn is no longer optional, James, for any businesses, big or small. This social network provides you with a large network of professionals, sales opportunities, credibility.
Last but not least marketing platform for your business. And I will give you just one example. I’ve heard it recently that almost 70 percent of B2B buyers, B2B buyers prefer to work with recommendations from their professional network.
Yes, I’ve stopped the car. It’s not always easy to drive and talk, you know. But to continue our conversation.
Social media is meant to be interactive, you know. Don’t simply post and run. I will give you an example. The other day I saw a nice pair of shoes online and I was like ‘Guys, I love your shoes. Where can I buy them?’ It took them three days to answer. Three days. Exactly what I said don’t simply post and run. Spend some time building relationships with your customers, you know. As well as other business owners.
If you are in the restaurant business and somebody downtown uploaded a nice chicken recipe online just say something. Say like ‘nice recipe’. His followers will see your comment and they will definitely check your profile as well and probably follow you.
So the conclusion is:
Re-post content you enjoy and take the time to answer questions or address concerns in an honest but professional manner.
Well it’s Friday and you are probably fed up listening to my voice all week so let’s ask Zara Altair one of the best American ghost writers about her top social media tip.
Zara Altair: My social media tip is Be yourself. So what that means is the basic essence of you, the basic essence of you. David Amerland in SEO help calls it ‘your signal’. And it’s essentially living your mission statement so that if you are doing short conversations that may be a long stream on Twitter or very involved conversations on Google Plus chatting with people on Facebook each one can be a little bit different but underneath is you. So that’s my Social Media tip whatever your strategy for different Social Media platforms the most important thing is letting yourself shine.
We all know Omi. We all instantly know Omi and that’s because he is giving us that sense of himself. And Omi is a great illustration.
So, Be Yourself!
If it’s time to go back and rethink your mission statement for your business I highly recommend doing and SEO Help is a great way to get in touch with that. It’s in questions section number 19 ‘From strings to things’. Anyway, that’s my tip because you are always going to be real and that’s the way people engage and connect with you.
Social Media is all about connection. It’s not about broadcasting the great thing that you have whether is a product or service. Social media is about connecting with people in a real and honest way. So even when you are sharing articles which may illustrate your expertise or find the benefit of your product still you are going to be connecting to the people who respond to that. So you ‘Be yourself’. That is my tip.
Fixing the old lady is never an easy job. It’s very similar to your online reputation. Once it’s damaged going back is not an easy job. Yous should constantly monitor your brand mentions online so you are in a position to respond to negative sentiment straight away.
Now I am leaving you with Gerry White the founder of the Take It Offline movement in the UK.
Gerry White: Hi, so Omi was asking some tips for Social media and one of the biggest tips I can give anybody is basically about engagement. It’s not a broadcast medium. If you are somebody who is just broadcasting on Social Media you are probably just broadcasting to other broadcasters. Nobody is gonna listen to somebody who just broadcast so engage, talk, discuss. You will learn more. You will find out stuff.
Social media is for engagement not just for broadcasting.
David Amerland: When it comes to Social Media the questions that we face and the problems which we actually have to deal with the challenges if you like are not dissimilar to the ones which we face in the offline world.
So essentially they are problems which revolve around content, quality, quantity, identity, authenticity.
We ask ourselves all the time ‘How do I manage to project the real values of me without oversharing? How do I become authentic when essentially I am creating layers of artificiality which allow me to connect with my audience. How do I manage to be human?
In other words when everything which we do is very intent driven, very intentional and a lot of the times like this video in many ways clearly over thought.
Well, there is an easy solution to this and essentially the way out of this morass of complexity is to take the entire content creation approach in a very sustainable manner and make it part of the narrative of your identity. In other words do not be afraid to imbue what you do in the online world with all the interesting things which drive you, with all the things which essentially challenge you and project those touch points of humanity, those touch points of essentially the shared journey in the online world with a content which you create with your audience.
And if you do that, if you create the kind of narrative which becomes part of your identity which has to some degree vulnerability if you like but also manages to show evolution and some kind of development than you are bound to basically connect with people at a more human level. You are bound to find more of an audience in what you do and that audience will resonate more with your content. So you will avoid the pitfall of sounding too artificial, not human in other words and the audience will appreciate this. I hope this helps. Take care.
Saying something smart after Gerry, Zara and Mr David Amerland is not easy. So I will leave you with one of my favourite Omi Sido’s Social Media quotes.
Selling on Social Media is for amateurs. Connecting is for pros.
Guys, next week I am going to the beautiful Spanish city called Valencia but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.
Mondays are never easy for me. I have to keep on reminding myself that challenges are what make life interesting. And overcoming them is what makes meaningful. With that in mind, I want you to understand that anything is possible if you try.
I can’t believe it. Yesterday I was talking about working hard and believing and today I woke up and what do you know. The first thing I see Dawn Anderson graduating.
She’s been waiting for 49 years to put the academic hat on her head.
Dawn Anderson, you are officially the most inspirational person of the year. Now I am going to the gym and I am feeling so pumped up that I think I’m gonna eat the weights.
T-shirt and a small quite looking flask. Guys, I absolutely love you. And I am not making it up. This morning I woke up and I was looking for my old flask as tomorrow I am going all the way to Leeds for the Take It Offline event and I couldn’t find it. And then I go to work and I find this little thing on my table. You absolutely made my day.
So I am ready to go to Leeds. Phone check. Camera obviously check. Cute little bottle – check.
I’ve just arrived in Leeds and I have to admit this city is gorgeous. This is my second time coming to this city in one month and I have to admit this is becoming one of my favourite spots in the UK.
Sitting here I am trying to capture the building behind me – I don’t know if you can see it – which is absolutely amazing.
One o’clock in the morning and finally I am home. My God, it was a long day but it was totally worth it. The Take It Offline roundtable was amazing. We talked about almost everything that is SEO.
One thing that got stacked in my head was Malcome Slade saying that we took the bad code from desktop and with the help of CSS we turned it into responsive. I know a lot of you are very sceptical but there is a necessity for AMP in this mobile age.
I can summarise this week in 4 main points. Let’s call them the formula for success.
Number one. Pay attention to everything that is happening in the world and especially digital as the digital world is moving fast. And it’s gonna get even faster with the wider adoption of Artificial Intelligence and Voice Search.
Number two. Work hard. I know you are a smart person so now is time to start working harder as your smart head is continuously finding good excuses.
Number three. Experiment a lot. Try different approaches and don’t get distracted if it doesn’t work the first time around. Experiment a lot until you find the one that works for you.
While I am at it number four.
Keep trying until you get lucky.
Guys, I can see that the weather is not that good today but I’ve got my training gear on so I’m gonna go and put my body to stress and my mind to rest. But you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.
Six months ago they said that the man will never win another Grand Slam. Six months ago they said that at his age he will never even compete again.
The man kept quiet. But the man kept believing. Because if you believe you can go a long way in your life.
If you believe you can go you know really far in your life and I think I did that and I am really happy. I kept on believing and dreaming and here I am today with the eight it’s fantastic.
Is technical SEO important? Why don’t you come to the SEO Barcamp tomorrow? And I will prove it to you. Not just that but I will show you that by ignoring technical SEO you are knowingly, deliberately sabotaging your digital marketing efforts.
Chelsea Blacker: We really like to search and understand ok what kind of content resonates with markets. So that doesn’t mean we gonna do a survey of 3 000 people on a certain topic in order for them to have something press release relatable only. We will do a small survey of 200 people to prove to a client, to prove to the client the level of engagement the peace could get with a certain kind of market. We find that’s a really good way to get people internally in-house that are more senior to commit to certain budgets in order to really do a proper campaign.
Lefto Chatziandreou: And then they are like: ‘That’s not normal. What happened?’ Then you combine the logs as you’ve said. That’s amazing. That’s amazing. Because once you go to your system admin and you tell him ‘You know what? I just need the logs of the last month. And he is asking you ‘Are you sure?’ Maybe I don’t know. For that kind of website, it could be gigabytes. So big query over there you just throw everything in and you start playing around. But that’s another thing. So what you see here in the forms is the total amount of….
What is my definition of orphan pages? The Omi Sido’s definition of orphan pages. Stop hurting your SEO. Please.
How do we find orphan pages? The only way to find orphan pages is to crawl, fully crawl a website. Take all the all the log files data. Combine it together and analyse it.
Hitting those pages. So if nobody is hitting them for a year. You have to have something like a benchmark for your business. If nobody is coming to those pages for a very long time you have to really start questioning yourself ‘Why do I have those pages in my website structure?’
But I am not talking about any pages. I am only talking about orphan pages really. Let’s make it clear. because if you just start deleting pages from your website for no particular reason you gonna end up in a very bad place.
Just coming back from the SEO Barcamp organised by BlueGlass and Adapt Worldwide and one thing became very apparent to me after the talks. If you are trying to grow your brand or a personal brand like me give people value. Give people value without expecting anything in return.
Thursday morning. Six o’clock and I am on my way to work. After speaking at the SEO Barcamp last night I came back home around twelve o’clock. Still, I have to be very alert today as I am moving some of our top properties to HTTPS. I said it before but I would say it again.
Digital marketing is not a job. Digital marketing is a way of life.
And I love the buzz. I love the excitement. But am I not tired from time to time? Yes, I am. But are you not tired of doing the same boring job every single day?
I am just coming back home. It’s nine o’clock. And yes sometimes you have to those fifteen hours shifts. Sometimes there is no better way. Sometimes there is only the hard way. When I take on a project I believe in it hundred percent. I will put my heart into it.
Very often people ask me “Omi what does it take to become a successful digital marketer?’ After today my answer is passion and dedication.
SEO is simple but people make it so complex. There is an enormous amount of information out there and this information can be conflicting, outdated or incorrect altogether.
Lefto from Trivago, Chelsea from BlueGlass, Omi from well Omi Sido. We all say the same thing.
SEO is not magic tricks. It’s work. It’s consistent useful content creation and careful attention to website structure.
Guys, next week I am going to the Take It Offline round table in Leeds organised by Gerry White and Tom Bourlet but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.
I love going to central London. The crowd is amazing. But have you noticed that no one bumps into anyone else? We are actually quite good at figuring our own path. We are actually quite good at being unique. If you are a one man band stop following them. The world doesn’t need another Casey Neistat or Mark Zuckerberg.
The world needs another you.
If you are a big business – your customers are unique. So why isn’t your web presence unique as well? Stop comparing yourself to everybody else and go out there and show your customers that your product is not just the best or the better one but the only one for them.
The goal for this week. Start experimenting with your digital marketing so you can differentiate yourself from the crowd.
Happy Monday everybody.
Today I am meeting Mark Preston – top SEO from Lancashire. There are so many people out there with so much SEO knowledge but there are no so many people out there who can actually teach SEO. Instead of giving you bullshit SEO theories Mark Preston will come to your company, he will analyse your website with your Digital Marketing team so the moment the training is finished your company will be set for success.
Guys, I’ve finally managed to meet Mark Preston top SEO from North England.
Mark Preston: Hello people. A real pleasure to meet this guy.
Sometimes the stupid guy will come to you and say ‘Work smarter not harder’. Can you see the irony? Are you telling me that I am stupid or I don’t work hard enough?
Yes, John. You have to consistently experiment with your page titles. My experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.
The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. Listen no – in that momentary gap, instead of taking time to derive value from your headline, the customers clicks away from your offer…and lands onto the offer of your competitors.
Apparently, the mind can look after the body. The question is who’s gonna look after the mind?
Arianne Donoghue: In my roles, the focus has often been on search, in general, trying to get the best from both worlds organic and paid. In my current role at icelolly.com, we run lots of tests to establish whether or not running the two channels together drives incremental value. Are there times that we should turn off brand or bit more on search generic terms while rankings may not be so good. What can we do to bring the best overall value for the business? In my client side roles, sorry, agency roles where I’ve been in client services I’ve been responsible for overall strategy which also included SEO. And that drove the conversation we gonna come to in a moment. I also love technology…
Hi, guys. Let’s talk about HTTPS migrations and why we’ve decided here at Canon to migrate our websites to HTTPS.
Marketing experiments ensure that your branding, SEO, PPC or promotional messages are as effective as possible.
But before you get there you have to promise me one thing.
Always run marketing experiments with purpose.
To help you get started I’ve written down some questions to help you first track properly your marketing experiments but most of all you learn from them.
What are you testing?
This is a very simple question that will help you store your experiments in a way so you can reference them back in the future.
What is your aim/purpose?
What do you aim to accomplish with your experiments? If you have no purpose, then you probably shouldn’t be running those tests in the first place.
What is your hypothesis?
What do you really expect to happen during a test? On the other side if you find that your hypothesis fails time and time again, consider going back to the drawing board and asking questions with your customers. Intuition can be learned.
How do you measure success?
We all know metrics are important. They help report progress and guide our decision making. Used properly, metrics can provide key insights into our businesses that make the difference between success and failure. I strongly suggest using sales as a benchmark for your business. After all, in the end of the day, the goal of every business is to make money!
Last but not least.
What results did you see?
What really happened during your experiments? What did you learn?
By running experiments and…and keeping track of the results, you will become a more effective digital marketer.
Guys, next week I will be speaking at the SEO Barcamp 2017 organised by BlueGlass and Adapt Worldwide but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.
Mondays, Mondays, Mondays. If you hate your Mondays you are definitely in the wrong job. And what a nice day. Don’t you think that when the weather is nice and sunny it feels like there are more colours out there in the world?
It’s exactly the same with data. When you visualise your data it feels like there is more information coming your way. So the goal this week: take data and turn it into information. Information into Insights. Insights into actions. Let the week begin.
All I am trying to say is that you can’t look at a set of numbers in isolation. Let me give you an example. Two three months ago a client of mine was absolutely convinced that the number of organic visits is a good KPI. But then the sales were going down. His content is good. Very educational so he was attracting a lot of organic visits. But then he was attracting the wrong crowd. And he didn’t have a clear call to action. So what was good for the SEO team was not good for the overall business.
Let me make this example, let me make this one a little bit more visual for you with another example.
if you look out outside and you see it’s raining all you know is that it’s raining. But if I tell you that it’s been raining for a whole month and the temperatures are close to zero you pretty much know season I am talking about.
Rob, instead of arguing about it why don’t you look at the picture I sent you on your mobile. Yes, forget about the numbers. The blue colour is the number of pages that didn’t have even one single organic visit for the last twelve months. And tell me what do you think about it. Do you really want to keep those pages?
Are you trying to tell me that I managed to convince you with the simplest form on Earth a circle? So I’m gonna come up with a quote straight away.
In SEO, presentations or speeches less is really more.
Last night I was watching a Hangout On Air with Mr David Amerland and believe it or not this morning I woke up with a quote in my head.
Creating content for your online brand or business has nothing to do with making more time or coming up with new ideas.
You simply have to start creating content.
I know a lot of you are worried that you are probably not good because you are at the beginning of the journey. So let me be honest with you. You are probably not good. But that’s OK. The real failure is never starting in the first place.
David Amerland: Whatever reservations you may have overcome them quickly. The web is visual weather we like it or not. More than fifty percent of the content is consumed on devices. There are, usually, there are phones. They are notoriously difficult when it comes to reading a lot of text. They are very easy when it comes to actually watching video. So bare that in mind it’s a massive audience out there. It’s an easy way to connect with them.
As long as you are real. As long as you provide value they will find it appealing. And as Oleg said whatever reservations you may have well these are not the Oscars you are not going for a movie performance. You are trying to deliver value to an audience like you would to a person if you came up and met him face to face. So if you approach it that way you really can’t go wrong.
On my way a team building event so I am quite pumped about it. Or like somebody said before
“The strength of the team is each member. The strength of each member is indeed the team.”
Indeed. The problem was that your content team couldn’t understand the numbers. So yes yesterday I sent them a graph SEO visits against page depth. If you look at the graph, yeah, it’s quite obvious straight away that you shouldn’t be publishing content beyond page depth five. If I was you I would even consider merging three and four.
On the other side, why do we even send numbers to your content team? Those are visual people, right? In fact, I emailed them yesterday, yes, I emailed them yesterday and today Peter came back to me with an email with only one sentence. I get it now.
We should always try and think about the people that are looking at the data we are trying to present.
Last night I was out till 3 o’clock but today Saturday morning I am coming to the gym. You don’t demand respect you earn it.
Guys, I don’t know about you but it feels like we all suffer from data overload. The problem: we are not all data analysts but in today’s digital world we are all required to analyse numbers, find problems and come up with solutions.
The good news is there is a solution to the problem called data visualisation or in other words using our eyes more to see patterns and connections that matter.
Guys, I know it’s Sunday but I have to go and see a client. But you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.
Mondays, Mondays, Mondays. Always believe that something beautiful gonna happen this week. Maybe you gonna win the lottery or you gonna come to The SEO Social tomorrow and you gonna meet me in person. Stay cool this week guys and don’t forget
Nobody can stop you if you’ve got the passion and you work hard.
Unfortunately, the conference has been cancelled so I’ve got no choice but to sit down and write an article. You know my spiel:
David: Yes the creme brulee was amazing. It was very very good. We talked about the SEO industry. It was some of the recent topics about
obviously, the discussion with Rand had about whether speakers need to produce unique decks each time they speak at conferences. So I guess we had a bit of a view on that. We had a few discussion. Just general about life. And guess what’s happening next with me. Last couple of days at BlueGlass.
Omi: Ah, ok. David’s got an announcement to make.
David: Afte a year working with Kevin Gibbons at BlueGlass I am moving onto a new project. It was great working with Kev. I’m gonna miss a lot of the team and definitely miss some of the clients cause we had very good clients. But yeah looking forward to the next exciting thing. Huge challenges ahead of me. Obviously, you’ve got your new job.
Omi: Yeah, I’ve got a new job as well.
David: Yes we’ve caught up with life at Canon. We had a good discussion. And we’ve got some awful music playing in the background.
Omi: I hope you gonna be able to hear stuff.
David: Yeah, you may not be able to hear anything because of the music. Thanks for tuning in and don’t forget to subscribe to Omi’s channel on YouTube. Is it like there?
Omi: Yeah, it’s there.
David: And follow the people on Twitter. And have yourself an awesome Wednesday night.
Omi: Thanks, David.
David: Ciao everyone. Bye. See ya.
Meeting David yesterday was amazing. We had such a great time together. He gave me this crazy idea of connecting Deepcrawl to Tableau in order to make everything a little bit more visual.
Having data is power. Having data is knowledge.
But without the right framework for understanding it much of this knowledge may go unrecognised. Very often is data visualisation that allows your data to unleash its true impact.
So literally two seconds after closing my visor, I see this stone flying towards my head. Obviously, I had no time to move away so it hit me in the visor. Then I am going to work and all my colleagues are like ‘Oh Omi, are you gonna give up riding bikes now because they are dangerous?’ And I am like: well then I have to give up alcohol or chocolate. I am not sure Judith Lewis will agree with this statement.
Jokes aside whatever happens in your life you have to ready to move on.
I just came back home and I’ve got a massive headache. As advised by Gina I’m gonna have one of those and I am going to bed. On my way back home I was thinking.
Don’t full yourself that you’ve got time. Live the life now.
Have a great weekend, guys. Peace.
Saturday morning. I’ve just woke up and I’ve got a stiff neck. Probably I will spend the day in bed. But then I saw this picture on my phone and I am a happy man. Thank you very much, guys, all of you for thinking of me.
Despite our increasingly digital world–or maybe because of it–the power of face to face communications is now more valuable than ever. Sure, social media, e-mail, video chat can help you communicate to people across distances, but it’s those face-to-face meetings that foster trust and can lead to solid relationships and partnerships in the future.
You may say video chats is a form of a face to face communication but I keep on seeing people involved in video conferences that are answering emails, texting or even answering their phone. I wouldn’t do that if you were standing in front of me, right.
Guys, next week I’m gonna try and talk a little bit more about the power of visualising your data for your customers but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.