Google Data Studio – The complete guide

Google Data Studio The Complete Guide

Introduction – The Tool

  • Data Studio is the Google Analytics 360 Suite’s data visualisation tool.
  • Capable of connecting to the other products in the 360 suite seamlessly.
  • Quick data visualisations due to click and drag interface.
  • The list of possible connections is constantly growing, including other areas of the Google stack and 3rd party data connections.
  • Quick integrations with other Google Products.
  • The flexibility of connections to Google Sheets, File Upload, Big Query and SQL.
  • Databases, in case the connector you’re looking for doesn’t exist yet.

Strengths and Limitations of Google Data Studio


  • Increasing list of bespoke Google and database connectors.
    The google ones are uniquely tailored to Google tools instead
    of using APIs.
  • Dynamic controls that allow viewers to change what data
    they’re looking at.
  • Click and drag interface allows for quick and professional
    looking dashboards.
  • Customizable themes for branding.
  • The ability to add multiple data sources to a single report.
  • Google Analytics Segments integrated to the GA connector.
  • Custom fields feature that allows us to create our own metrics
    and dimensions.
  • Google sheets connector used with Supermetrics allow us to
    pull in an even larger number of data sets.
  • We have built a chrome extension that allows users to make
    their reports real-time (if the data source itself is updated in
  • “Unlimited” reports and data sources.


  • No bespoke data source joining feature (yet).
  • Data studio functions are not yet as well refined as those
    from BigQuery.
  • Limited connectors (Community connectors added to help with this)
  • No rich media yet only images and links.
  • Attribution dashboards can be difficult to build (though not impossible)

Reports and Data Sources

Reports and Data Sources are two of the key cornerstones of what makes up Data Studio 360. They are what visualise and pull the data respectively.

Reports and Data Sources in Google Data Studio

Reports in Google data Studio

  • Reports are where the configuration of your dashboard and the overall visualization is built/designed.
  • Reports can be easily shared with other users with either view or edit access.
  • Customizable themes and cosmetic features available.
  • It’s important to note that the reports themselves don’t hold the data, they just display it.

Creating Reports in Google data Studio

Creating Reports in Google data Studio

Creating a report In Google Data Studio is a really simple task.

  • Start by going to and sign in.
  • Go to the reports section using the left-hand navigation.
  • Just click on the blue plus symbol in the reports section.
  • You can also create a duplicate of an existing report by selecting the option under “File” once you’re in the report you wish to copy.

Copying Reports in Google Data Studio


  • Select the data source(s) to use in the copy
  • If you have at least view access to the original data sources, you can use those.
  • If you copy a report that uses a data source that has not been shared with you, you must select a different data source to use.
  • The non-shared data sources appear as “Unknown” in the data source selection.
  • Create the copy of the report

Data Sources in Google Data Studio

Data sources are the individual connections that are made from our data in other tools (e.g. GA) to our reports.

By default, the data displayed in a report is viewable to anyone who has the link, by using the owner’s credentials. However, this can be changed such that users need to have access to the data to add an extra layer to your data security should you need it.

Data Sources creating a report

Create a data source in google data studio

Again creating a report is really simple.

  • Start by going to and sign in.
  • Go to the data sources section using the left-hand navigation.
  • Just click on the blue plus symbol in the reports section.
  • You can also create a data source when you first create a report. The first stage in building a dashboard in data studio is connecting a report to a data source.

Data Sources Connections

  • Once you start creating a data source you’ll be given a list of possible connections.
  • Your access to different sets of data is based on your access levels for that tool and is based on the same email address used to log into Data Studio.
  • You only need view level access to pull data from a connector.
  • Once you select a connector type drill down into the view or table of data that you want to connect to.
  • Click “connect” and you’ll be given a summary of all of the dimensions and metrics that you’re bringing into the data source. Click Create/Add to report and you’re done.

Note: You can have multiple data sources connect to the same report at any one time, meaning you can see your GA data alongside your AdWords, Big Query or any other connector’s data within the same report.

Community Connectors

Community Connectors in Google Data Studio

If you can’t find the connector you’re looking for you may be able to find it in the community connectors list.

This list contains connectors for tools that sit outside of the Google stack and work by drawing data from the respective tools’ APIs

You can even create your own connectors with the use of Google appScript.

There are 50+ connectors at the moment including:
– Facebook
– Adobe
– MailChimp

Data Sources Credentials

By default, the data source will be set as “Using Owners Credentials”. This means that by using this data source in a report, anyone who views the report (perhaps via a shareable link which we’ll come onto later!) will be using the owner’s credentials (The person who created the data source) as opposed to their own.

Data source access in Google Data Studio

This is really handy if you want to share the report with people internally, without sharing the original data with them (e.g. access to GA or AdWords)

The other option is to use viewer’s credentials whereby the viewer has to have access to the original data set in order to view the data source.

This acts as another layer of security if you want to limit who can see your dashboard. You might want to use this if you only want colleagues who have access to BigQuery (or any other connector) to see your report.

Copying Data Sources in Google Data Studio

Data sources can only be copied when edited via the DATA SOURCES Homepage.

Copying data source in Google Data Studio

  1. Sign in to Data Studio.
  2. On the left, click ‘Data sources’.
  3. Browse, or use the search box in the upper right, to locate the data source you wish to edit.
  4. Click that data source.
  5. In the upper right, click ‘Make a copy of this data source’ button.
  6. In the confirmation dialogue box, click ‘Copy data source’ blue button.
  7. If the Connectors panel appears, select the data set for the new data source, then click ‘Reconnect’.

Limits of copying a data source

Copying a data source doesn’t copy or validate the actual data. It only duplicates the data source schema.

If you connect the data source to a different data set from the original, it’s possible that calculated fields may not return the same results as the original data source.

Editing Fields in Reports

You can change field names, aggregations, data types, and analytical functions at the chart level.

When you first create a chart or add new fields to an existing chart, the names, data types, and aggregations of the fields in the chart are the same as they are in the chart’s data source.

  • For example, the sessions metric has a ‘number’ data type and an aggregation of Sum.
  • By default, the sessions field will appear the same in every chart in which it appears.
  • You can change the field characteristics in each widget.

This allows you to include different ways of viewing the same field within a
single chart.
For example, in a table, you can edit the sessions metric to show all of these…

Editing Fields in Reports

Enabling Editing Fields in Reports

You can toggle the ability to edit fields in the data source settings.

  • Edit the data source(s) used in your reports.
  • Click the toggle button in the data source header labelled ‘Field Editing in Reports’.

Enabling Editing Fields in Reports in Google Data Studio

Editing Fields in Reports – What can be edited?

The field’s name.
– For example, you can rename Sessions to Visits. This lets you have
multiple instances of the same field in a chart.

The field’s aggregation.
– For example, you can recalculate Order Value from SUM to AVERAGE. Fields with an aggregation of ‘AUTO’ can’t be changed.

The field’s data type.
– For example, you can convert a Number to a Percent, or Text to a URL.

For date fields, you can change the format.
– For example, you can show a full date (YYYYMMDD) as year month

The field’s analytical function.
– For example, you can apply a Percentage of Total function to your

Editing Fields in Reports in Google Data Studio

Any changes you make to a given field only apply to that instance of the field in that chart, it does not change the field in the data source.

Building a Report in Google Data Studio

Building you Report – Tools

Once you’ve connected a data source to your new report, it’s time to start building out your data visualisation. The core tools at your disposal are available along the top toolbar.

Building you Report in Google Data Studio


Google Data Studio widgets

Here lie the options available to you with regards to data visualisation. Time series, bar charts and geo-maps to name but a few of the options available for visualising your data.


Google Data Studio cosmetics

These tools are available to assist you in making your report look more “on brand”. Import images, text and shapes to make your report more visually pleasing.


Google Data Studio controls

These are really cool. Controls allow you to enable users to manipulate the data that they’re viewing, without changing the underlying data.

You can give them the option of changing date ranges or filtering the report by a specific dimension like traffic source for example.

Building you Report – Widgets

Creating reports is really simple in data studio, just click and drag once you’ve selected a tool from the toolbar to get started.

Elements that you draw move freely so you can always rearrange your report with ease.

Building a report widgets

Most widgets have features that can be split into two parts.

The Data section is what determines what part of the data source is used in your widget.

Data widgets in Google Data Studio

Here you can:

  • Apply a different data source
  • Change the dimensions and metrics displayed
  • Apply sorting methods
  • Apply filters to the widget
  • As well as some widget-specific options (e.g. adding a breakdown dimension for a time series.)

The Style section is where you can start making your widget more in line with your brand.

Style widgets in Google Data Studio

Here you can:

  • Use the Google colour pallet as a default or you can add custom colours and make use of the colour wheel.
  • Change the formatting of text.
  • Apply borders and backgrounds
  • As well as some widget-specific options (e.g. setting a scorecard to use compact numbers)

Building you Report – Arranging Widgets

You can move widgets freely in data studio but if you want to have stricter controls of a chart or set of charts those options are available too.

Building you Report – Arranging Widgets in Google Data Studio

You can make a widget “Report Level” by selecting the option after right-clicking the widget. This will cause that widget (and any subsequent changes to it) to appear on all pages of your report. This is most useful when used on logos, header and controls, things that you would want appearing consistently throughout the report.

You can also select multiple widgets and have them align with one another by selecting multiple widgets (by either clicking and dragging a box around them or by using Shift+click).

Once selected got to Arrange on the top navigation options. From here you can choose how to align or distribute your data visualisations.

Arranging widgets

Options available are:

  • Order: Push an element into the background or move it forward.
  • Align: make the elements selected align vertically or horizontally.
  • Distribute: Spread the elements evenly between the two furthest widgets

Another powerful feature at your disposal is what’s called Grouping.

Grouping lets you group (Surprising) widgets together so that they move as one.

Not only that but they act much like a sub-report:

  • You can assign a different default data source to groups
  • Filters and controls that are used in a group only affect the elements in said group, meaning that you can split a page into two parts and have users control the data visualisations for each part independently of one another

Grouping widgets in Google Data Studio

You can group elements together by selecting them and using the option under the Arrange menu or by pressing Crtl+g (Ctrl+Shift+G to ungroup).

Building you Report – Report Settings

For more report wide changes go to: File>Report and Theme Settings

Layout: This lets you choose the orientation of the report as well as letting you choose where report level widgets get placed (Top or Bottom)

Theme: This acts much in the same way that the “style section does for widgets, letting you apply cosmetic changes at the report level.

Data: This acts much like the data section of widgets but at the report level, letting you apply a default data source and enable caching to make your report run faster when you first load it up.

Building you Report – Sharing

Sharing in Data Studio works in a similar way to Google Sheets. You can produce a shareable link or email users individually with access.

The share button can be found in the top right-hand corner.

An important point to note is that a created link can only have one of two settings applied.

  • View: Users who have the link can view but not edit the report’s configuration.
  • Edit: Users with the link can view and edit the report’s configuration.

Share report in Google Data Studio

This is important! If you send out a link with view access and then one with edit access both sets of links will have edit access. In this scenario, it’s better to use the email option instead.

Building a Report in Google Data Studio – Advanced Examples

Pivot Tables in Google Data Studio

Pivot tables take the rows in a standard table and pivot them so they become columns. This lets you group and summarizes the data in ways a standard table can’t.

Pivot tables in Google Data Studio

In terms of Google Analytics (GA) data, you can only pivot dimensions, not metrics.


  • Pivot tables can process up to 50,000 rows of data and can degrade dashboard performance.
  • You may have only 1 pivot table per page in a report.
  • Pivot tables do not paginate, as do standard tables.
  • You can’t apply metric filters to pivot tables.

Canvas Size in Google Data Studio

Canvas size in Google Data Studio

The size of the canvas on which you create the dashboard can be changed. There are 4 standard options and a custom option:

  • US letter – 4:3 – Portrait
  • US letter – 4:3 – Landscape
  • Screen – 16:9 – Portrait
  • Screen – 16:9 – Landscape
  • Custom – You can specify the exact width and height you want in pixels

Better view Canvas Size

Better view Canvas Size in Google Data Studio

Colour In Reports

You can choose how to colour the data in your reports:

  • Colour by Dimension Value, E.g. France will always be represented as Blue. This is the default behaviour.
  • Colour by order, the first series of data will be blue.
  • Use different shades of a single colour

Colour in reports in Google Data Studio

Change behaviour for all charts

You can do apply the same behaviour, except apply it to all reports in a dashboard.

  • Edit Report.
  • Click on the report then select the theme panel.
  • Under the Colour by options, select the new default behaviour.

Change behaviour for all charts

You can change the default theme of the report.

  • Edit Report.
  • Click on the report then select the theme panel.
  • Under the Current theme, you can change the theme of the dashboard.
  • Only simple and simple dark available by default, but you can create your own in chart palette.

Change the default theme of the report

Embedding Reports in Google Data Studio

You can embed a report using an HTML iframe in a page. The iframe contains a special link to the report. This link is generated by Data Studio when you enable embedding for the report.

You can embed public and private reports:

  • If the report is shared publicly, then anyone viewing your page can see the embedded report.
  • If the report is shared with specific users, groups, or domains, then only those folks can see the embedded report.

These viewers must be logged into a Google account.

Embedded reports appear in the iframe in view mode.

Embedded reports are fully functional, but users can’t edit, copy, or share them, as there is no menu bar.

Viewers can’t refresh the data in an embedded report. (The data will refresh as usual when the cache expires.)

Page navigation for multi-page reports appears in the bottom of the report.

Viewers have options in the bottom of the report

  • A link to see it in Data Studio
  • A button to view the report in fullscreen mode


Segments are a feature in Google analytics that allows you to group
users and sessions based on a series of conditions. They are a great
way to gain insights into your data and now you can pull them into
Data Studio.

You are only able to add a segment to a report if you have access to it
in GA. Once a segment is added to the report, all other
editors/viewers of this report can use it (in a similar way to a Data

GA segments will be kept synchronized with Data Studio when:

  • A user clicks the refresh data button.
  • Cache expires and is refreshed.
  • If Data Studio requests the data for some other reason.
  • This feature can be switched off by going to Resouces>Segments.

When you copy a widget or a report different things will happen to the segment depending on whether or not you have access.


  • If you have access:
  • If you don’t have access


  • If you have access
  • If you don’t have access

Segment Limitations:

  • You can only apply one segment per widget.
  • If you change the data source of a widget that has a segment on it Data Studio will keep the segment
    applied and won’t be able to intelligently tell you that the segment isn’t compatible with the new view so
    be conscious of how you use it.

Google Data Studio Tips and Tricks

Tips and Tricks – Link Navigation

Link navigation Google Data Studio

Make use of links in text widgets.

You can link to other pages in the report, building up your own contents list within the header of your page.

You could even have the first page be a contents page to separate reports with a “go back” feature on the rest of the pages.

Tips and Tricks – Keyboard Shortcuts

The same shortcuts that are available to you in Google sheets are available to you in Data Studio. The most helpful ones are:

  • Ctrl+c – Copy
  • Ctrl+v – Paste
  • Ctrl+x – Cut
  • Ctrl+a – Select all
  • Ctrl+z – Undo
  • Ctrl+y – Redo

Keyboard Shortcuts in Google Data Studio
This allows you to copy/paste entire page configurations, saving you time. There are however traditional options in the form of right-clicking a widget or selecting undo/redo in the main toolbar.

Tips and Tricks – Real-Time Reporting

Real-time reporting isn’t natively supported in Data Studio but fortunately, there is a chrome extension that can enable the functionality.

Real time reporting in Google Data Studio

Just search for real-time data studio as a chrome extension.

Set how often you want the data source to refresh and if it should only apply to one report in particular

Make sure your data source is real-time otherwise this extension won’t work as expected.

Tips and Tricks – URL Field Type

When you create a data source, Data Studio will detect valid URLs in the data set and assign the URL field type to that dimension.

URL Field Type in Google Data Studio

If the URLs are not detected automatically: You can set the field type to URL manually.

*URL fields display the full link in charts. In tables, this link is clickable.

Tips and Tricks – Calculated Fields

You can build your own calculated fields if you have edit access to the data source you want to add it to.

This can be used to create your own Metrics and Dimensions.

You may want to use this to build ROI metrics or your own custom channel groupings

Functions list can be found here:

Calculated Fields in Google Data Studio

Tips and Tricks – Data Control

Sometimes we might want to see what the dashboard and visualisations look like across different views or maybe you saw a good dashboard and you want to see it represent your own data.

Data control in Google Data Studio

Now with Data control, you can pick the data source you want, while the original added data source will remain as the default.

This saves you remaking the dashboard with the data you want as the data source.

Google Data Studio Data Control

There are 7 types of connectors to choose from:

  • Google Analytics (of course)
  • AdWords
  • Attribution 360 (TV Attribution)
  • DFP (DoubleClick for Publishers)
  • DoubleClick Campaign Manager
  • Search Console
  • YouTube

Data control properties in Google Data Studio

Tips and Tricks – Export data from a chart

To export data from a chart:

  • Data Export is available in View Mode.Only the data available in the chart is
  • Any filters, date range controls, or
    Google Analytics segments currently in
    place are also applied to the exported
  • Pagination has no effect on export. All of the table rows are exported.

Export data from a chart in Google Data Studio

Tips and Tricks – Export data from a chart – How to disable

By default, data export is enabled. In order to disable the option for the entire report:

Disable export data from a chart in Google Data Studio
Disable export data from a chart in Google Data Studio

Tips and Tricks – Definitions

If you’re planning on sharing this to a wider team it can be handy to have a definitions page or appendix at the end so users don’t bombard you with questions about what the different dimensions and metrics mean.


The Help tab in Google Data Studio

The Help tab at the top of the page contains a number of very useful features.

  • Help
  • Community Forum
  • Release Notes
  • Request a feature
  • Watch a tutorial
  • Legal help page

Help button in Google Data Studio

Request a feature & forum

You can view the community forum for FAQ’s or to ask your own questions. The community is very friendly and active.

Request button in Google Data Studio

“Request a feature” option, takes you to another page and asks if you would like to vote and comment on feature request already made, or to make a request of your own.

Request a feature - Google Data Studio

Release notes & Watch a tutorial

If you click the Release notes option, you will be brought to a page with all the new features and changes listed by date of release.

Release notes - Google Data Studio

“Watch a tutorial” provides a number of YouTube videos on how to do some useful functions in Data Studio such as filter controls, share reports, calculated fields etc.

Watch a tutorial - Google Data Studio

Help & Legal Help

The Help option brings up the pop-up of the data studio help centre

Help Section - Google Data Studio

The legal Help page is where you can report harmful, illegal or abusive content. Also where you can find privacy policies and copyright stuff!

Legal Help - Google Data Studio

Data Studio VS Google Analytics Dashboards

Google Data Studio Dashboards

  • Data Sources!
  • 50 widgets per page (no page limit).
  • Tables can have up to 5 dimensions and 25
  • Customizable themes and layouts
  • Filter and date range controls
  • Difficult to make real-time reports (Though
    definitely possible)
  • Custom fields
  • 9 data visualizations
  • Open Sharing

Google Analytics Dashboards

  • GA Data Only
  • 12 widgets per dashboard
  • Tables can have 1 dimension and 2 metrics
  • Weak customizable options
  • Only date range controls
  • Easy to make a real-time report
  • Custom Metrics
  • 6 data visualizations
  • Requires GA access to share dashboards

The Sunday Talk – It’s All About Love

The Sunday Talk - It's All About Love

Alexa, what’s the temperature today in London?
In London, there is a flood alert in effect. The current weather is 2 ºC with clear skies and sun. Throughout the day you can expect more of the same with a high of 6 ºC and a low of 1 ºC.

Hmm, I don’t remember such a cold winter in recent years. Why am I talking to a…?

How to motivate yourself to reach your goals

Yes, emotion is very important. On the other side, rewards feel good. Penalties feel bad. And that’s why they can both work well for motivating you and your team. With that in mind give your best friend or colleague £100 today. If you get a task done by 5 pm you get your £100 back. If you don’t complete it you lose the £100. Yes, exactly. Suddenly your to-do list for today got very emotional.

Yoast SEO: the #1 WordPress SEO Plugin

Today I’ve been told that Jono Alderson is leaving Distilled behind to join team Yoast – yo, yo, yo – in their quest to make SEO available to everyone. Similar to me.

Jono Alderson

In all honesty Jono I’ve never used this plugin before but I promise you that from today Yoast is my favourite, my top SEO WordPress plugin. Joking aside congratulations on your job mate. Well deserved. And good luck.

What is your favourite SEO tool?

What’s my favourite SEO tool? Well, there is no one tool that I can call my favourite SEO tool. It’s more like I’ve got a set of favourite SEO tools. So to answer your question directly: I can’t think of an SEO tool that I am using every single day. But there is definitely a set of tools that I am using every single week. Becuase normally in SEO to perform a task you need more than one tool. And then I am gathering data from different sources so I always know what’s really happening.

With that in mind when it comes to technical SEO audits my favourite tool is called OnCrawl. A French company called OnCrawl. But then all my agencies, all my SEO agencies are using DeepCrawl.

When it comes to keywords research my favourite tool is Sistrix. A German company called Sistirx. But then all my agencies are using SEMrush. So sometimes I’m gonna see problems or trends in Sistrix that they can not see in SEMrush and vice versa. Sometimes they would see problems or trends in SEMrush that I can not see in Sistrix.

So with that in mind using one tool is not just not advisable. It’s actually dangerous.

After a long day and a long interview, Happy Valentine’s to all the lovers out there. If you have something good keep it
and cherish it forever. Love you all, guys.

Surround yourself with the right people

Surround yourself with the right people

At the end of the day, on the day of the week, everything comes down to love. If you surround yourself with love and the right people, anything, anything is possible. You know what: Alexa, I love you.

That’s really nice. Thanks.

Meanwhile do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – The Best Bits of January

The Sunday Talk - The Best Bits of January

The way to survive the working week is to set up your expectation very very high on a Monday. If your Monday is tired. If your Monday is moody. If your Monday is complaining somehow the whole week gest tired and moody. Trust me, people, you’ve got enough days in a week to be negative.

So set your Mondays aside just to smile.

To all my favourite people have a beautiful week ahead. Gerry, be careful with those breakfasts mate. They require a lot of running.

Twickenham Stadium

Friday morning and I am standing in front of one of the most iconic buildings in England. Twickenham Stadium, the Home of England Rugby. I am here because at Canon we’ve decided to initiate all our digital marketing campaigns in this iconic building.

Monday morning. It’s nine o’clock and I am supposed to be at work. But my bike just won’t start. It’s absolutely dead. What a bad start of the week.

Yesterday morning my motorbike broke down. And today I had a flat tyre. Sometimes we all go through tough times. That’s life. So because I had a flat tyre I needed a mechanic. On the other side, another human being also had a bad day today so she too needed a mechanic.

And there you go. Today I pumped into a woman who needs digital marketing services. And I… I need another client. All I am trying to say is that to make life easier we should all learn how to see the positive in negative events.

To make life easier we should all learn how to see the positive in negative events.

Hey Nick, Happy Birthday, mate. I can’t believe you are already 29. You don’t look a day older than 25.


Work hard, don’t forget your friends and your colleagues….and life is beautiful.



This week was rough. This picture was taken on Monday morning when my bike suddenly died and I couldn’t go to work.

It’s all about how you see the things that don’t go your way. That’s what really matters in the end. Happiness is a feeling. Sadness is a feeling. Loneliness is a feeling. Your feelings from our own reality.

And if you feel ashamed of your own feelings you’re letting the lies of self-doubt destroy your reality. Trust me you have the right to feel pain – to live through it and to own your scars – to deal with the realities of life in order for you to grow into the toughest, cleverest, and most of all the truest version of yourself.

The Sunday Talk – Merry Christmas Everybody!

Merry Christmas Everybody!

Monday morning and I am going to a one-day course on Google Analytics. For those of you who texted me after The Sunday Talk, yes, as an SEO I do Google Analytics. In fact, I think I know it pretty well. But given a learning opportunity, I never say ‘No’ as I never ever think that I know everything in a given subject. To achieve excellence one must always strive to learn more and to do better.

When it comes to Christmas Oxford Street is my favourite place here in central London. meanwhile, I am just coming back from the Sistrix training and it was amazing. Patrick gave us so much knowledge. Hey Juan, thank you very much for setting me up with this training, mate and Merry Christmas.

Saturday morning. Everything around me is frozen. But the day has arrived. I am finally moving into my new house. My old house is here. a house in a car. I’ve spent all my money buying the house so buying a cooker or fridge…buying food this Christmas will be very, very difficult. But then I am alive again.

You out some coffee inside. You pour over some hot boiling water. Two sugar and you wait for a process called sedimentation. Then you imagine that it tastes good and you drink. Mamma mia. Bellissimo.

The things that you find in old houses. A newspaper from 1981. And Tony Galvin: I never realised Spurs was such a big club. I am sorry to tell you that Tony but 36 years later Tottenham is still not there.

James, nobody, nobody ever asked me about Christmas SEO. Ok, but if I have to give you 3 tips. Ok.

  • The first one would be ‘Add a Christmas logo to your website’. If nothing else it shows that your website is current, and up to date.
  • The second one would be – and ok not many people do it – ‘Update your meta descriptions to be seasonal. Attract the clicks in the SERPs by standing out and being relevant. Yeah, I talk a lot about relevance. By the way, you need to do this sooner rather than later. Ok? As it could take Google a while to update. But don’t forget to change back once the holiday season is over!
  • Last but not least ‘Email past buyers’. Yes, trust me on this one. Last minute shoppers are often ‘repeat offenders’ so gather a list of those who purchased last minute last year, yes, and surprise them with a tailored email campaign which will help them again this year!

How do I always come up with ideas like that? Well, you know me, James.

I love my job.

Patricia Martinez: Merry Christmas, guys! And do come back here next year.

Sunny Karwal: Merry Christmas, guys! Don’t forget to come back here next year. And have a great one. Cheers.

Alex Thurgood and Stephen Casey: Merry Christmas everybody. Don’t forget to come back here next year.

Ibukub Sodipe and Esha Nandi: Merry Christmas, everyone! And don’t forget to come back here next year.

Sandra Lokas: Merry Christmas everybody! And don’t forget to come here next year.

Samar Mustafa: Merry Christmas, everybody! And don’t forget to come here again.

Cecilia Montessoro and Karla Al-Hassan: Merry Christmas everyone! And don’t forget to come back here.

It’s Christmas Eve people! It’s Christmas Eve and let me tell you something. Christmas is a miracle. On this day of the year, all of us smile a little bit more, give a little bit more. Love a little bit more.

And let me tell you something else. Christmas is the time to be the best version of yourselves. Cause you never know you may like it and you may continue doing it. So then this miracle will be with you throughout the whole year.

Meanwhile, I hope I managed to inspire you a little bit this year and if I made you smile once, just once please do come back here next year cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – AMP (Accelerated Mobile Pages)

Accelerated Mobile Pages

Monday evening. Today was my first day at work after almost two weeks and everybody, absolutely everybody is talking about AMP – Accelerated Mobile Pages. Why? Well, simply because Google told us that from next year mobile will be their top priority.

Looking at the bigger picture and answering some of my critics from the beginning of this year it is no longer a case of asking wheater Mobile Marketing is important.

We all know it is.

Nowadays the task is to look at the stats and truly understand how our customers behave when using different mobile devices and what their preferences are.

Some of you were a little bit lazy this year with AMP and the whole Mobile Marketing thing. Do the same thing next year and you will be in big trouble.

Wednesday morning. 1:00 a.m. I know I couldn’t sleep until I finish this project. I hope you remember my first voice recognition kit and this is absolutely the first moment we’re gonna see if it’s working or not.
So far it’s been making some noises nothing significant so now is the moment of truth. I hope you can hear my heart pounding.
Ok Google, what’s my name?
Your name is Omi. I nearly broke my table.

Ok, Google. Ok, Google. Ok Google, what’s the temperature outside?
The present temperature in London is 41.
Forty-one? Ok Google, what’s the temperature outside in Celsius?
In London, it’s currently 5 degrees Celsius.
Sweet victory. Ok Google, cheers. Cheers. Cheers

Hi, guys, my name is Omi Sido and I’m the technical SEO for Canon Europe. Today we’re gonna be talking about AMP – Accelerated Mobile Pages.

First, before getting into the subject let’s make one thing very clear. Whether we like it or we don’t Google is shifting their attention to mobile first next year 2018.
What does it mean? It means that websites gonna to be assessed and ranked based on their mobile structure and performance.
Why is Google doing that? Well, for the first time this year more searches were completed on mobile devices then than desktop computers.
What does it mean for publishers like us? Well, people are annoyed when their mobile experience is slow.
Why is speed so important? Well, 40% of people abandon a website.

Good morning people. It’s Friday. It’s sunny and inspired by Gerry White I am wearing my Blue Glass hoody. You all know why.
The thing I wanna say today is that I never had time in my life when I just said ‘Thank God it’s Friday’ and I stopped working. But saying that weekends are special and I love escapism. So enjoy yourself as there should be no limit in having fun.

“Lasciatemi cantare
Con la chitarra in mano
Lasciatemi cantare
Una canzone piano piano
Lasciatemi cantare
Perché ne sono fiero
Sono un italiano
Un italiano vero”

This week was anything but boring. But first, let me say a huge ‘Congratulations’ to Jon Myers (DeepCrawl) for winning the ‘UK Search Personality of the Year‘. Well-deserved.

John Myers - UK Search Personality of the Year
John Myers – UK Search Personality of the Year

Actually, I met Jon two-three months ago in Manchester and he showed me how to eat pizza with pineapple.
John, you’ve got a special place in my heart.

Benchmark Search Conference
With Jon Myers, Gerry White and Matt Bullas at the Benchmark Search Conference

But talking about this week. Monday AMP presentation. Tuesday AMP presentation. Wednesday I didn’t do an AMP presentation but I did an internal video talking about AMP.
Thursday AMP presentation with a training of developers. Eight hours.
Friday the AMP talk continued.

While preparing for these presentations I realized two things. First I do a lot of shopping online. And second 80% of my shopping is done here.
Enough said.

Now next week will be anything but boring again. I’ve got one-day training on Google Analytics. I’ve got what three Christmas parties. And then I’ve got a whole day training at Sistrix on Wednesday.
Is Sistrix the new kid on the block? Is Sistrix gonna replace SEMrush or Searchmetrics?
If you wanna know the answer, do come back here next Sunday cause you’ve got the problems and the questions and I’ve got the solutions.

The Sunday Talk – What is Intelligence?

What is Intelligence?

A lot of you are asking me on LinkedIn “Omi, what did you actually study?” And the answer is Chemistry. I even have a Master degree in Chemistry. But chemistry is not my passion.

When it comes to Digital Marketing I am self-taught. And it was very, very, very difficult. For many, many years I used to study during the night and work during the day.

But I am not here to give you one of those inspirational stories as like so many of you when I was a teenager I didn’t follow my passion.
So I struggled a lot later on in my life until I met this guy David Amerland who inspired me who gave me the permission to follow my passion.

SEO Bulgaria
With Teodora Petkova and Mr David Amerland

So today I am giving you the permission to follow your passion. But be smart. Passion alone won’t pay the bills. While studying Digital Marketing I had many jobs. No shame in it.
Am I ever gonna be rich following my passion? Probably not. But then I absolutely love my job.

I am just coming back from central London where I had coffee – lots of coffee – with Nick Doudy and a long chat about machine learning. So on my way back home, a question hit me in my face.

What is intelligence?

When you think about it in many ways unintelligent machines are already far smarter than we are but we don’t call the calculator on my mobile smart just because it can multiply massive numbers. We just say “it’s correct”.

Somehow we reserve the term ‘intelligence’ only for typical human capabilities like recognising a face or composing a symphony. But sooner or later we will teach the machines how to recognise a face or compose a symphony.

When it comes to intelligence why are we talking about knowledge and not emotions?

The question on intelligence is a strange one. Not just because it has been changing ever since we care to actually think about it. 100 years ago it would have been some kind of knowing some kind of language. Speaking some kind of language probably Greek and Latin.

These days mathematics and coding analytical skills and understanding but really these are not a true form of intelligence in a way that we can actually measure it in a general sense. So what is it really and it’s changing all the time. It’s morphing as we understand more about how to recreate aspects of intelligence in the artificial intelligence field.

So truly intelligence, when we think about it, is the ability of everything we know to interconnect and acquire meaning so basically it is what we know and how we know it and how that actually connects together.

It’s a contextual or it can be most of the time but it is more a sense of awareness of the impact of the things that which we know, the moment we know them, how we know them and what they actually affect in terms of the other things that we know and remember.

So it is interconnectedness.

Simple. Well, try recreating that and yeah it becomes quite hard.

Trust me, people, I am so excited. I am so pumped up. I’ve just received my first Voice Kit by Google and I can’t wait to build my first Google Home.
So let’s see what’s inside this box. And yes this is the first I’m gonna see the content of this box. Paper. We don’t need the paper. The actual body. And then various cables and things. Microphone stereo board. The voice hat, a speaker and a button. This is all you need to build your Google Home.

I believe a lot of you should start playing with these toys as Voice Search is the future of SEO. Some people may even say

Voice Search is the future of Digital Marketing.

It only took me only 5 min to assemble my first Voice recognition device. Unfortunately, installing the Raspberry Pi operating system takes hours so we gonna see this device in action next week.

Now talking about next week oh my god the word ‘busy’ is not enough to describe it.
On Monday I am going to one of the top Digital marketing agencies in England called Periscopix, where I’m gonna, have an all-day training on Google Big Data Query.

Wednesday I am going to Paris, France for the SEO European Night organised by OnCrawl where I’m gonna be talking about SEO and Machine Learning.

In the end of the week, all my family is going to Sofia, Bulgaria, Eastern Europe where we gonna be celebrating the birthday of my mother.

So a very busy week is ahead of me but you, yes you do come back here next Sunday cause you wanna see this device in action, you’ve got questions and issues in Digital marketing and I’ve got the solutions.

The Sunday Talk – Disrupt or Be Disrupted

The future of business: Disrupt or Be Disrupted

These days it doesn’t really matter if I filming in the morning or in the evening. I would leave my house early in the morning and I’d go back home late at night. So it’s always dark anyway. It feels like I am constantly working. But then I guess if you are persistent you gonna get it and if you are consistent you gonna keep it.

If you are persistent, you will get it. If you are consistent, you will keep it.
I just woke up and I am so tired. last night I stayed till 3 o’clock in the morning trying to migrate Fat Eyes, Gina Fiedel’s Fat Eyes website to https unsuccessfully. I guess I am like a Pitbull – once I bite I never let go.

So the wisdom for today is: In your career and especially in your Digital Marketing career you gonna have a lot of Ups and Downs. And you have to try and learn from your Ups and Downs as well.
Meanwhile, go and check Gina’s blog cause there is so much wisdom coming out from her articles.

I know I only do SEO for you Sam but hear me out. Instead of creating a new product create a movement. Instead of creating a new product create a different product. I honestly believe. Yes, I am in a quote mode. I honestly believe that

the future of business is: disrupt or be disrupted.

Yes, ignite the movement by creating an experience that people are drawn toward. Aim for this emotional connection.

Hi guys. It’s Friday. And as not everything in life is Digital marketing I wanna show you my favourite light dinner recipe so you can surprise your partner tonight. All you need is a piece of mozzarella, 2-3 slices of Parma ham, pesto, tomato and of course a bottle of nice wine.
Now that everything is done all you have to do is open this bottle of wine and enjoy your evening. Have a great weekend, guys.

This week I wanted to talk about persistence and working hard but coming back from a meeting there is one thing that came up again and again and again in our conversation: Disrupt or Be Disrupted.

The future of business: Disrupt or Be Disrupted.

In a few short years, much of what you build, sell, fix, advertise won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your company does right now – you’ll be out of business.

If you want to survive, let alone thrive, you must tap new trends and produce new ideas at an accelerating rate.

Machine learning and technology built on top of the Internet will continue to threaten the very fabric of what most business and jobs are set up to do today.

No one, absolutely no one was a social media manager or a drone operator only ten years ago. Nowadays there are 70,000 drone operators that make more money than most people who study medicine 10 years ago.

Is everything bad? No. not really. There is always a cure to the problem and it’s called innovation.
Innovation is a strategy that must be central to your day to day planning.

Coming back to the real world not much gonna change next week and I will still be around with my camera filming my thoughts and trying to help you understand the Digital marketing world.

So you, yes you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

Benchmark Search Conference 2017 | Data and creativity in paid search

Nowadays there is so much room for creativity in PPC search. Not just that but creativity is often the key difference between success and failure of a campaign. A fun, innovative and well executed PPC campaign can work wonders for your business.


Who is Dave Karellen?

Dave Karellen has been with Click Consult since 2011 and heads up the Paid Search (PPC) team as well as taking responsibility for key PPC accounts. Developing best practice, delivering PPC training and liaising directly with clients are also core elements of his role.

Dave’s extensive Excel knowledge has seen him develop a range of PPC optimisation and reporting tools. A further strength is high-level data analysis, developed while studying for a Master’s Degree in Mathematics.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

The Sunday Talk – SearchLove London Conference

SearchLove London Conference

I’ve never been at a conference on a Monday. But then I am so excited. My favourite Digital Marketing speaker Purna Virji is coming to town.

Jon Myers: Here at the bottom basically is the crossing point. In October 2016 we saw worldwide more mobile queries or usage queries than on a desktop computer. And obviously, at that point, they were just shy of obviously 51.5%. The number which I shared with you earlier on which is just a year on which is due today we are now at 60% which is 9% jump in favour of mobile.

Omi Sido with David Iwanow, Gerry White and Nick Wilsdon
Omi Sido with David Iwanow, Gerry White and Nick Wilsdon

Day two of the SearchLove conference. And what a day. Client meeting, client meeting, conference, client meeting. I’d be lucky if I come back home before 11 O’clock tonight.

Meanwhile yesterday Purna Virji, Jon Myers and Sam Noble literary smashed it. They gave us so many actionable insights.
Hopefully today Emily Grossman will smash it as well.

No pressure.

Omi Sido: Hi. My name is Omi Sido, I work for Canon Europe and I honestly cannot live without DeepCrawl.

David Iwanow: And where are you Omi?

Omi Sido: I am at the SearchLove conference and I am joined by this beautiful lady.

Alyssa Ordu: Alyssa from DeepCrawl.

David Iwanow: And where can we follow you on Twitter?

Alyssa Ordu: @DeepCrawl

David Iwanow: And omi?

Omi Sido: @omisido of course.

David Iwanow: Ciao.

Omi Sido: Or just google me.

True that. Emily Grossman really inspired me to start learning a little bit more about progressive web apps. The truth is Jon not many people are talking about them, in fact not many people even know what a progressive app is. Yes. At least not here in the UK.

The wisdom, the eye-opener from this talk was that there is a big difference between a native app and a progressive web app.
Yes, you can get access to the URLs and therefore they are indexable by search engines. Businesses can get crucial advantages from doing it. Yes, of course.

David Iwanow with Laura Crimmons and Samantha Noble
David Iwanow with Laura Crimmons and Samantha Noble

So let me summarise the SearchLove London conference.
Two days of presentations, 1-2-1 meetings, roundtables, and plenty of quality networking opportunities.

This was my first time at this conference and I absolutely loved it.

Distilled managed to curate a great list of speakers in order to organise this conference by marketers for marketers which aims to provide a mixture of practical, hands-on, expert advice, and inspirational case studies from top Digital marketers across the UK and the world.

Guys, this week I’ve received more than 20 emails asking me about machine learning and Python. And I am so excited that so many of you have taken the ‘learn something new’ every week challenge.

Keep up the good work.

Meanwhile, don’t forget to come back here next week cause you’ve got the problems and I’ve got the solutions.