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BrightonSEO

Jack of all trades or master of none? What KPIs should SEOs work to?

What are Key Performance Indicators? When you start a business it is super important to be able to measure your progress and determine if you are successful or not. In order to do this, you need to have Key Performance Indicators (KPIs).  What is a Key Performance Indicator? Key Performance Indicators are measurements that indicate the…

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Digital Marketing

Why do organizations win when they put users at the centre of product development?

Ever since the Industrial Revolution, it has been an unspoken truth that businesses need to create products and services that they believe will be of use to their customers. And in order to do so, they need to understand what their customers need and want. Product teams strive to stay up to date with market…

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BrightonSEO

How do you deal with Crawl Budget?

What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…

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BrightonSEO

Search Data – the force behind decision-making not just optimisation

Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…

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Digital Marketing

How Decisions Are Made

A Survey of 300+ Decision Makers From mobile banking to artificial intelligence, the products and services that businesses and consumers have at their disposal are better than ever before. The pace of innovation, and the accompanying increase in consumer expectations, is only escalating. In this environment, conducting exhaustive research studies and planning sessions in an…

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Blog Google Data Studio

Dimensions and metrics in Google Analytics 4

What is Google Analytics?  One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free tool that provides detailed statistics and reports about your website site’s traffic.  You can track things like site visitors, page views, and average time on site. Google Analytics also provides information about which…

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Digital Marketing

Machine Learning is Revolutionising Digital Marketing

Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been…

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BrightonSEO

You deleted how many pages? 130M! And here’s why.

Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way to optimise your website from a technical SEO point of view you should consider deleting some of your website pages.  I probably sound crazy to you! But hear me out. Index Bloat and Crawl Budget…

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Digital Marketing

The Importance of Data for Business

Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success.  Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…

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BrightonSEO

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…