The End Of Google Authorship Markup – Mark Traphagen

Omi Sido asked:  So, what were the benefits of Google authorship in the search results really? Thinking now, it was more of a disadvantage because people had the opportunity of clicking through to my Google plus page, rather than going to my actual website.Mark Traphagen: Omi, I saw the primary advantage for building my personal brand […]

Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen

Semantic search is going to change everything about the way we do our SEO (Search Engine Optimisation). In this video David Amerland and Mark Traphagen talk about what’s new in the Semantic World, what we are seeing and what needs to be done by web marketers and website owners in order to utilise the power of the […]

Spider and Bots Filtering in Google Analytics

Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now […]

Twitter Now Supports Animated GIFs

Twitter has finally introduced animated GIFs to their platform. Hip hip hooray. The short message social network is now a different place forbranding and advertising. While several other social networks introduced GIFs long time ago it took a while for Twitter to come on board. As usual in recent years Facebook is slow to acclimate […]

Secondary Dimensions In Google Analytics

You Have Struck Gold By Using Google Analytics – Now Start Working Smarter! One thing I find fascinating is a lot of people tend to overlook Secondary Dimensions in Google Analytics. This is rather unfortunate as Secondary Dimensions could be extremely valuable when trying to understand what the reports actually mean.The best way to do […]