Author: Omi Sido
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The Sunday Talk – Social Media is People
Your headline is the first impression to your content. Make it count. Sometimes people ask me. Hey Omi, how do you come with those clever thoughts of yours? Do you write them down? Do you remember everything that you say? And I am like No. I don’t do any of this stuff. Most of the…
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The Sunday Talk – The Power Of Social Media
Somebody was just asking me about good content writing. And I am like ‘Stop writing about everything. So many companies and brands are trying to cover everything instead of finding one thing and becoming experts around it. Find your niche and then go even more niche!’ I came up to the conclusion that success in…
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Data and Insights in Digital Marketing
Many people confuse data with insights. What is the difference? What Is Data? Data is the information you acquire from users, such as demographic info, behavior, and activity. What is Analytics? Analytics is the discovery of patterns and trends obtained from your data. What are Insights? The ability to gain an accurate and deep understanding…
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The Sunday Talk – If you want something new, you have to stop doing something old
Today was my first day at work in 2017 so let’s talk about 3 Digital Marketing lessons I learned in 2016. Community. The first one is a community. Building a community around an idea or industry takes a lot of time and effort. But once you lure them in you can sell anything in your…
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The Sunday Talk – Focus on the Customer
Many of you know that I’ve been in Bulgaria for some time. While on the plane started reading this book by Julia McCoy called ‘So You Think You Can Write?‘ and to be honest with you I am very very impressed with this author. The wisdom that comes from the very beginning of this book…
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The Sunday Talk – Take It Offline
Today after work I am going to Brighton for the ‘Take It Offline” conference organized by Gerry White. I’ve got the strange feeling that it’s gonna be fun. I am hoping to see there the one and only Mr. Ammon Johns. One of the best Digital marketers in England. Well, if I call him a…
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The Sunday Talk – You Never Get a Second Chance to Make a First Impression!
Today I am meeting one of the best digital marketers in the world – Purna Virji (@purnavirji), David Iwanow (@davidiwanow), Laura Crimmons (@lauracrimmons)and Maria Amelie (@Maria_Amelie). We gonna be eating pizza (if I don’t forget to order it). We gonna be drinking wine and eating chocolate. We may talk about Digital Marketing. Many of you…
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The Sunday Talk – Do you know your customers?
US Elections 2016 Many people are asking me about Donald Trump, the election, the USA. I can’t hide it I am a bit disappointed. But then let me tell you something: America is the biggest democracy in the World. One man cannot hurt it. We don’t live in the 60’s. We live in 2016. With…
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The State of Digital with Purna Virji
Purna Virji, Omi Sido and friends. Hangout on Air. Live from London Paddington – Microsoft Office. November 17, 18:00 UK time. Get inspired by new ideas and different ways of thinking about marketing. You may find it difficult to believe but soon it will be time to start preparing our digital marketing strategies for 2017.…