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Author: Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is Senior Technical SEO at Canon Europe.
9 min read · 30th June 2023

UTM parameters in Google Analytics 4 (GA4)

In the world of digital marketing, tracking and analysing the performance of our campaigns is crucial to optimising our efforts and achieving…

11 min read · 27th June 2023

Bounce Rate in Google Analytics 4 (GA4)

Google Analytics 4, also known as GA4, is a powerful web analytics tool that provides businesses with valuable insights into their online…