Author: Omi Sido

  • Will Google Bring Back Google Authorship?

    Is Google Authorship Making a Comeback?

    Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz). Authorship markup – why was it so important? When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author. Are you surprised that #Google may use…

  • How to Begin Integrating Social Media into Your Marketing Mix

    Social Media and Your Marketing Strategy

    Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko. I believe nowadays most companies around the world realize the great importance social media brings to the modern marketing. Social media gives chance to marketers to communicate with current and potential clients on a completely new level – deep…

  • Making Your Business More Web Centric

    Utilize the Power of the Web for Your Small Business

    This article was inspired by Making Your Business More Web Centric – Hangouts On Air Howdy, Omi fans, and welcome to another edition of Small Business Friday (couldn’t help myself lol Rand Fishkin). Having good content on your website is a good place to start. On the other side telling search engines what entities are there…

  • Digital Footprint Teodora Petkova

    Identity is something you create

    This article was inspired by Teodora Petkova’s  “A Conceptual Basis for Content Writing” essay. Finding your ‘true self’ is not something you should aim for. Why (you may ask me) ?! Well, your ‘true self’ my dear friend is not something you find, discover or whatever else great marketers are telling you in flashy banners. Identity…

  • What makes visitors leave your website?

    What makes visitors leave your website?

    If you invest a lot of money in bringing people to your website you cannot be very reluctant on them leaving in no time. Why people leave your website? Before we dive into the bad stuff there is one thing to consider – The difference between Exit rate and Bounce rate. An Exit Rate is…

  • Semantic SEO

    Conversation about Semantic SEO

    Everything started with my thoughts on a article written by Damian Thompson and called What The Heck Is Semantic SEO & Should You Care At All?  At the end of the day it doesn’t matter whether you call it Semantic SEO or just SEO. Adapting to the semantic search topography will be part of every SEO’s job description going…

  • The main aim/purpose of marketing is to create a demand for your product

    If a product is not selling well, there is a reason for that. Even if your #business created a product or service that solves a problem or opens an opportunity, sometimes, the market still doesn’t register that there is a problem in the first place. So let me give you a simple advice here. Before you…

  • Rich Content and Rankings

    How Rich Content Affects Rankings and Conversions

    “Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – SEO Services Christchurch  Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants  to become an answer engine, answering users’ questions rather than providing a list…

  • Mobile Friendly Mistakes

    7 Common mistakes to avoid when when going mobile-friendly

    Is Your Mobile Friendly Website Ready For April 21st? Updating your webpage to a responsive design is a great step, but it’s important to avoid common  mistakes which Google announced on their webmasters blog (goo.gl/WmoUFA). In Google’s own words: “Here are some common mistakes we see on mobile websites. Make sure your site doesn’t have…