Author: Omi Sido

  • Mark Traphagen

    The End Of Google Authorship Markup – Mark Traphagen

    Omi Sido asked:  So, what were the benefits of Google authorship in the search results really? Thinking now, it was more of a disadvantage because people had the opportunity of clicking through to my Google plus page, rather than going to my actual website.Mark Traphagen: Omi, I saw the primary advantage for building my personal brand…

  • Semantic search

    Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen

    What is Semantic Search? Semantic search is an advanced search technique that uses machine learning algorithms to understand the intent of the user’s search query and provide more relevant results in the search result pages (SERPs).  How Semantic Search Works The technology is designed to improve the accuracy and precision of search results by analysing the meaning…

  • Enhanced Link Attribution

    Enhanced Link Attribution

    Not a long time ago Google introduced “Enhanced Link Attribution” in order to improve the In-Page Analytics experience. Long anticipated feature by a lot of SEO professionals which despite its obvious benefits is still not used by a large number of people. What is Enhanced Link Attribution? If on your Homepage you have got two…

  • Spider and Bots Filtering in Google Analytics

    Spider and Bots Filtering in Google Analytics

    Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now…

  • In-Page Analytics Chrome Extension

    In-Page Analytics Google Chrome Extension

    Google has just released a new Chrome extension for in-page examination. It’s a very quick and convenient way to check  how visitors interact with your pages thus allowing you to see detailed information as you surf them. One may ask “How is this page performing?”. With just a simple click of a button now all…

  • Google Analytics for iOS App

    Google Analytics App for iOS

    Webmasters using iOS now have an official App to track their websites activities. While the Android app was released long time ago this is the first release for iOS. This app is compatible with all iOS devices – iPhone, iPad, and iPod Touch – although its optimised for iPhone 5 and requires iOS 6.0 or…

  • Twitter Now Supports Animated GIFs

    Twitter Now Supports Animated GIFs

    Twitter has finally introduced animated GIFs to their platform. Hip hip hooray. The short message social network is now a different place forbranding and advertising. While several other social networks introduced GIFs long time ago it took a while for Twitter to come on board. As usual in recent years Facebook is slow to acclimate…

  • History of he Google logo

    Discover the evolution of the iconic Google logo over the years Google, the world’s most popular search engine, has a logo that is instantly recognisable everywhere in the world. Unless you have never used Google to find anything, you probably know the colour of the Google logo letters. The Google logo has gone through several…

  • Fetch as Google

    Fetch and Render In Webmaster Tools

    Google has just added a new feature to their Fetch as Google Tool called “Fetch and Render”. I’m not gonna go into details about the benefits of using this tool, but its worth mentioning the general idea: index your content faster whether new or old. Most webmasters will ensure that any new content is included…