The Sunday Talk – BrightonSEO 2018

Guys, check your calendar. 24th of September. The BrightonSEO week has finally arrived. Top digital marketers are going to Brighton this Friday. I don’t even know where to start. Nick Wilsdon from Vodafone, Dawn Anderson, Gerry White, Rand Fishkin, Emily Grossman, Arianne, Francois from OnCrawl. Oh my God, I lost my breath talking. I’ve said […]

The Future of SEO is on the SERP | BrightonSEO 2018

What’s the Future of SEO? The good news is: the number of searches on Google keeps growing. The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies are dominating the world’s Google search results and more results answered entirely in Google’s SERPs. As Google answers a higher and […]

Why attend BrightonSEO?

The benefits of attending SEO conferences for small businesses Guys, do you happen to run a small business? Today’s market can be very challenging for small businesses since you’ll need to compete directly with a lot of big corporations. While it may not be possible to get an edge over your competition through television or […]

How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks | Benchmark Search Conference 2018

Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader. Even if you always try to do your best to stay cool, inevitably there will be times when you feel emotional at work. Usually, this happens when the stakes are high or you feel strongly about something […]

Benchmark Search Conference 2018 | How to Grow a Niche Audience Using Video Content

We all know that having a tightly focused business online that appeals to a small audience in a specific niche can be very rewarding (and indeed profitable). Getting to that point, however, is difficult. Niche businesses online, almost by definition, aren’t very popular. They appeal to a specific subgroup of internet users, and that group […]

Benchmark Search Conference 2018 | Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity – Today

Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants – AI is integrated into how you live, work, and communicate in the world. It’s the standard by which you evaluate your digital interactions with brands – expecting that every touchpoint will be […]

The Sunday Talk – Benchmark Search Conference 2018

 Monday, 3rd of September. So the conference season has officially started. Between now and Christmas I’m gonna be attending a conference or a roundtable almost every single week. This week I am going to the Benchmark Search Conference in Manchester organised by Click Consult and I am super excited. How often do you see […]

Structured Data Explained | Search Elite SEO Conference

As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know […]

Hreflang Attribute – International SEO

Very often proud owners of multi-language websites come to me asking me the same question: Why Google can’t correctly understand the geographic focus of my website pages? Why is my English page competing with my French page in Europe? Why is my American page outranking my English page in the UK? The answer to these […]

AI vs Human Translation in Localisation | Search Elite SEO Conference

 If your company is entering a new market where your potential customers speak a different language, one of the things at the top of your preparation agenda should be the language of your website. Don’t get lost in translation Does your new target audience speak English? If not, adjusting the content of your website […]