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Author: Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is Senior Technical SEO at Canon Europe.
4 min read · 2nd February 2023

Shining a light on the Dark funnel

What is the Dark Funnel in marketing? The Dark Funnel in digital marketing refers to the stage in the customer journey where…

3 min read · 16th January 2023

Say Hello to the Workday Consumer

Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday,…