Author: Omi Sido
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You deleted how many pages? 130M! And here’s why.
Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way to optimise your website from a technical SEO point of view you should consider deleting some of your website pages. I probably sound crazy to you! But hear me out. Index Bloat and Crawl Budget…
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The Importance of Data for Business
Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success. Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…
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SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond
SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…
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A Technical Solution To Content Duplication
What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites. It can harm your rankings and many SEOs believe that extensive amounts of it can even…
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Entity SEO
Understanding Entities For SEO Search Engine Optimisation, or SEO, is an essential part of digital marketing. Its purpose is to improve a website’s visibility and ranking on search engine results pages (SERPs) through various strategies, such as content optimisation, link building, and keyword research. One key factor in SEO is understanding entities, which are the people, places,…
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The underrated powers of internal linking
Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…
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Why attend the SEMPRO Conference in Ukraine?
There’s a lot to be said for taking some time off from your day-to-day routine and embracing the change of pace that an SEO conference brings. In our busy digital marketing world, we often forget the importance of being in a live face-to-face setting with others from the SEO community. Being active in the SEO…
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Landing page report in Google Analytics 4
Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…
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The Sunday Talk – Kindness
Monday morning thoughts Monday morning. It’s four o’clock. And I can believe that I agreed to do this interview so early in the morning. I also can’t believe that I am on actually let me doublecheck. Yes, I’ve done 80 miles this month. Twenty more to go. We will beat cancer together. Cheers. Personal Branding Is personal…