What is mobile-first indexing?

Mobile-first indexing does exactly what it says on the tin! In short: the mobile version of your website becomes the starting point for what Google includes in their index. The interesting part is – and the part that many people don’t understand and freak about – that it’s not a “mobile only” index and if […]

The Sunday Talk – Adapt or Die

 Interview with OnCrawl New week, new online interview. In about 10 minutes I’m gonna be talking to Emma Labrador about my favourite SEO crawler called OnCrawl. Before you ask me I’m gonna tell you. OnCrawl is a very visual, data-driven SEO tool that can help you build your SEO strategy with confidence. Link in […]

The Sunday Talk – I Do Technical SEO

It’s all set and ready for my first ever SEO podcast with Click Consult – a top Digital Marketing agency based in the North of England. In about half an hour I’m gonna be talking to Chloie Brandrick about technical SEO. If you wanna know more about technical SEO you have to listen to my […]

Google Data Studio – The complete guide

What is Google Data Studio? Google Data Studio is the Google Analytics 360 Suite’s data visualisation tool. Capable of connecting to the other products in the 360 suite seamlessly. Quick data visualisations due to click and drag interface. The list of possible connections is constantly growing, including other areas of the Google stack and 3rd […]

The Sunday Talk – It’s All About Love

Alexa, what’s the temperature today in London? In London, there is a flood alert in effect. The current weather is 2 ºC with clear skies and sun. Throughout the day you can expect more of the same with a high of 6 ºC and a low of 1 ºC. Hmm, I don’t remember such a […]

The Sunday Talk – The Best Bits of January

The way to survive the working week is to set up your expectation very very high on a Monday. If your Monday is tired. If your Monday is moody. If your Monday is complaining somehow the whole week gest tired and moody. Trust me, people, you’ve got enough days in a week to be negative. […]

The Sunday Talk – Merry Christmas Everybody!

Monday morning and I am going to a one-day course on Google Analytics. For those of you who texted me after The Sunday Talk, yes, as an SEO I do Google Analytics. In fact, I think I know it pretty well. But given a learning opportunity, I never say ‘No’ as I never ever think […]

The Sunday Talk – AMP (Accelerated Mobile Pages)

 Monday evening. Today was my first day at work after almost two weeks and everybody, absolutely everybody is talking about AMP – Accelerated Mobile Pages. Why? Well, simply because Google told us that from next year mobile will be their top priority. Looking at the bigger picture and answering some of my critics from […]

The Sunday Talk – What is Intelligence?

A lot of you are asking me on LinkedIn “Omi, what did you actually study?” And the answer is Chemistry. I even have a Master degree in Chemistry. But chemistry is not my passion. When it comes to Digital Marketing I am self-taught. And it was very, very, very difficult. For many, many years I […]