The Sunday Talk – SearchLeeds SEO Conference

Monday morning. Smile. Send a thank-you email. Call just to see how they’re doing. Pick them flowers. Make them a cup of coffee. Give them a cherished book. Praise them publicly. Help them get ahead. Be proud of them. How difficult is to make somebody happy? New summer gloves from ARMR. Let me describe them […]

The Sunday Talk – The Search Elite Conference

Hi Guys, I know I am pushing you every Monday to be happy, to work hard but let me also be very real with you: You are not going to fix your life in one single day or in one single week or even in a month. On a macro level take it easy. On […]

The Giant Speed Benchmark: Your Emotional Support Dog | Search Elite 2018

We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this? Data without context is useless. Because data without context is useless, in this session Nichola Stott gives […]

Benchmark Search Conference 2017 | Why We Can’t Teach SEO

Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Slides: https://www.slideshare.net/clickconsult/why-we-cant-teach-seo Who is David Edmundson-Bird David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at […]

Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints […]

The Sunday Talk – Marketing Business Summit 2018 – Milan

What do you do when the weather is so nice? Well, you go to the beach. What an amazing view. It’s Tuesday and I have to go to work after 3 days off. And then Alexa woke me up an hour earlier. What a life. But then I think this week gonna be great. Tomorrow […]

HTTPS Migration Gone Wrong

The Homebase website was already dying….why kill it with a bad https migration?! I am sure you’re wondering how a process that’s supposed to boost your site’s rankings could possibly send them plummeting instead. Here are some observations: First, we see pages that are being redirected 4 times – yes 4 times – before reaching […]

What is mobile-first indexing?

Mobile-first indexing does exactly what it says on the tin! In short: the mobile version of your website becomes the starting point for what Google includes in their index. The interesting part is – and the part that many people don’t understand and freak about – that it’s not a “mobile only” index and if […]