Author: Omi Sido
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The Only Report You Need In Google Looker Studio (formerly Data Studio) to Run a Successful Business
I’ve been doing SEO (Digital Marketing) for clients for over 5 years and, without question, the most successful of them rely on data to help them run their online businesses. And I’ve noticed that people are always surprised when I tell hem what’s the most useful Digital Marketing report. It’s not the usual monthly ranking…
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Calculated fields in Google Looker Studio (Data Studio)
What are Calculated fields in Google Looker Studio? Calculated fields in Google Looker Studio are custom formulas that you can create using mathematical or logical operators, functions, and fields from your data source. These fields enable you to convert your data into a more useful format and perform intricate calculations that might not be achievable…
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The future is ours. This is not the new normal.
Will we ever be able to forget this craziness around us? Like a scar, over time we’ll learn to accept it, treasure it and who knows maybe even celebrate it as every experience is an opportunity to learn and grow. But This is not the new normal. It’s a short-term period of time (struggle, and…
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Developing an SEO friendly CMS from the Ground Up
Choosing the right CMS for your business is not an easy job. Furthermore choosing (and implementing) the right CMS is only the beginning of an SEO and business journey that can pay dividends – or cost you a lot – down the road. 3 tips on Choosing the Right CMS Avoid heavy developer reliance. I…
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SEO Tactics to Implement Tonight
Want more traffic from Google? Then you’re in the right place. Because in this talk at the Benchmark Search & Digital Conference, Lukasz Zelezny will show you how small and simple SEO changes can improve your traffic (and revenue) in no time. Most people believe that SEO is hard and complicated but this is not…
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CognitiveSEO Keyword Tool Review
As digital marketers, we are always on the look for good keyword research tools. Mastering SEO optimization can be hard, especially if you’re just starting out or you are not really into SEO like most copywriters or social media executives. And I think I found the tool that’s very close to my dream keyword research…
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Content Marketing on a Gargantuan Scale
What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…
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How to start a link building campaign fast (without spamming)
Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised…
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Inclusive Marketing – Optimising Business and Life
What is Inclusive Marketing? Inclusive marketing means creating content that truly reflects the diverse communities that your company serves. As digital marketers, our responsibility is to relay our brands’ messages in a way that resonates with people from all backgrounds, regardless of race, ethnicity, gender identity, age, religion, ability, sexual orientation, or otherwise. Very often…