Author: Omi Sido
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How to create Google Looker Studio Dashboards for SEO
“Data is the new oil” is a slogan that we hear almost every day in the modern digital world. The data that we collect today could tell us when which user clicked on what, what flights they booked, what hotels they booked, where they are travelling to, and when they are going. Maybe we even…
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What makes your SEO fail (and how to fix it)
BrightonSEO In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. On the other side, SEO (Search Engine Optimisation) is rapidly changing from one year to the next, with new algorithms constantly emerging and…
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Women In Digital – The Industry | SearchLeeds 2019
Despite the UK’s tech sector growing almost three times faster than the rest of the economy and despite the fact that the UK ranks third in the world for total capital invested in tech companies only 17% of those working in the UK technology sector are female. Why are there so few females in the…
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The State Of Pagination And Infinite Scroll On The Web
In March this year, Google announced that it had stopped supporting (for at least a couple of years!) the rel=prev/next markup that is used to indicate when a page is part of a larger set of pages in terms of pagination. That’s a bit strange as they have been advocating using it until very recently.…
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How To Bag Sexy AF SEO Revenue Growth with Your Discontinued Products
It’s inevitable that at one point products on e-commerce websites will have to be retired as they become temporarily or permanently unavailable. Despite the commonality of this event, it can be challenging to know what to do with product pages for which you don’t have any product to sell. After all, it’s not as straightforward…
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Cultivating Happiness – The Sunday Talk
Sometimes on a Monday morning, you are thinking “Oh my God, this week gonna be so busy. I’ve got two online webinars, one round table and I have to go to France for a two-day OnCrawl training. I’m gonna be so tired at the end of this week. But then you are thinking ” Wait…
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The Sunday Talk – SearchLeeds Happiness
SearchLeeds 2019 It’s Monday and I want to say something inspirational but then this week we are all going to SearchLeeds 2019. And what’s more inspirational than meeting talented digital marketers like Samantha Noble, Jennifer Hoffman gonna be there, Arianne Donoghue gonna be there, Kristal Ireland gonna be there. Hey, Jon Myers gonna be there.…
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Machine learning for SEOs | SearchLeeds 2019
What is machine learning? When it comes to Machine Learning (ML), everyone immediately thinks Artificial Intelligence and futuristic-type products like self-driving cars or Siri. So nowadays everybody is talking about it. Looking around only some really know how to do it. But everyone thinks everyone else is doing it so, everyone claims they’re doing it,…
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Predicting the Impact of Technical SEO changes
Technical SEO is a vital component of any website’s search engine optimisation efforts and digital strategy. It pertains to the technical elements of a website that influence its position in the search engine results pages (SERPs). One of the significant challenges that digital marketers and SEOs face is predicting the impact of technical SEO changes…