How to Grow a Niche Audience Using Video Content
We all know that having a tightly focused business online that appeals to a small audience in a specific niche can be…
Category: Benchmark Search Conference
Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity Today | Benchmark Search Conference 2018
Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants…
The Sunday Talk – Benchmark Search Conference 2018
Monday, 3rd of September. So the conference season has officially started. Between now and Christmas I’m gonna be attending a conference…
Why We Can’t Teach SEO
Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if…
Measuring Complex Customer Journeys
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd…
Benchmark Search Conference 2017 | Data and creativity in paid search
Nowadays there is so much room for creativity in PPC search. Not just that but creativity is often the key difference between…
Benchmark Search Conference 2017 | The power of storytelling
Today, storytelling may seem like an old-fashioned tool – and it probably is. But this is exactly what makes it so powerful.…
Benchmark Search Conference 2017 | Time to migrate to HTTPS
HTTP to HTTPS Migration HTTPS migration may not be on top of your technical SEO list but there are so many reasons…
Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone
Who is Nick Wilsdon? Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton.…