“Data is the new oil” is a slogan that we hear almost every day in the modern digital world.

The data that we collect today could tell us when which user clicked on what, what flights they booked, what hotels they booked, where they are travelling to, and when they are going. Maybe we even have user profiles that contain demographic information: where users live, what age they are, and so on. We collect data about everybody and everything.

But communicating and presenting key metrics to clients or internal stakeholders who aren’t familiar with the data can be pretty complicated. Not everybody is a data scientist. Not everybody knows how to pull and combine data from different sources into one view or chart. And even if you are a data scientist shouldn’t you be spending more time analysing the data rather than building dashboards.

Enter Google Data Studio.

In short Google Data Studio is an excellent tool that can be used to shrink the analytics process and make quick, beautiful, interactive dashboards with minimal effort.

Google Data Studio helps you to make sense of your data.

Google Data Studio naturally collects data from Google Ads, Google Analytics, and YouTube. However, you can also import data from various third-party services like Facebook, Twitter, MailChimp, Salesforce, and MySQL, just to name a few. By consolidating all this information in one dashboard, digital marketers on one side and business owners on the other side are able to gain valuable insights into their operations, finances, and marketing campaigns.

Similar to other applications within Google Drive, Data Studio makes collaboration with coworkers and clients nearly seamless. To share the reports that you build, all you have to do is send your coworkers, clients or stakeholders a link and give them permission to comment and edit the information. The best thing is they don’t need to install local software on their computers.

Google Data Studio is fully cloud-based, meaning authorized users can access your reports from any approved internet browser.

“Data is the new oil’ and I completely agree with this statement. But similar to oil if data it’s unrefined it cannot really be used to power your digital marketing engine. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.

Nick Wilsdon at Benchmark Search Marketing Conference 2019
Nick Wilsdon at the Benchmark Search & Digital Conference 2019

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

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