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Category: Digital marketing

2 min read · 7th December 2014

Hashtagging gone wrong. How Not to Do It

A hashtag can be detrimental in the wrong hands. Thanks to the rise of social media, particularly Twitter, the hashtag has become…

6 min read · 20th November 2014

The Social Profile Links in the Google Knowledge Graph

Conversation with David Amerland, Aaron Bradley, Teodora Petkova and Eric Enge. Aaron Bradley: Interesting example of harvesting entity-specific information from diverse data sources. Google+ lists only…

4 min read · 18th October 2014

Mac Yosemite First Impressions

The dock is a disaster. Everything feels smaller and somehow roomier – very positive first impression.. Yosemite does seem faster to navigate,…

3 min read · 29th September 2014

Customer Experience

For every organisation the customer experience should be a journey and not a destination. The experience that you deliver to your customers…

4 min read · 26th September 2014

Social Media Branding

Social media nowadays can either boost your product or kill it. Gone are the days that we treated customers like objects for…

2 min read · 24th September 2014

How Google Works

September 25, 2014 is an exciting day for Google lovers. The long awaited “How Google Works” book is coming to town. A…