Category: Digital marketing
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When Obama & +Barry Schwartz Became King Of The United States For The Day
Conversation with David Amerland and Peter Hatherley “Why would Google show this answer when it is clearly wrong? Is it an Easter Egg? I strongly doubt it. But it does look to be a case where Google got it wrong when it comes to getting answers from third party sources.” – Barry Schwartz Peter Hatherley: Still semantically relevant…
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Do you need to use “Gratitude” to be successful in business?
“Is there such a thing as too much Gratitude?”. I believe somebody said before: “Gratitude is a currency that we can mint for ourselves, and spend without fear of bankruptcy.” As I am constantly working with small business I am persistently reminding them that gratitude is a tool that we have at our disposal and…
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The Social Profile Links in the Google Knowledge Graph
Conversation with David Amerland, Aaron Bradley, Teodora Petkova and Eric Enge. Aaron Bradley: Interesting example of harvesting entity-specific information from diverse data sources. Google+ lists only his Google+ Page and website URLs. The verified website – www.barackobama.com – list ../OFA (“Organizing for Action”) accounts for Facebook and Twitter rather than the listed personal accounts. Freebase shakes out like this:…
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The Master Formula to Grow Your Following on Any Social Network
Hangout on Air organised by Stone Temple Consulting and special guest Rebekah Radice. The best parts: Some basic principles for growing your social following are the same across networks. Understanding what these are, and then understanding the differences between each one can make things go much faster for you. +Ben Fisher It is always a gamble to get heavily invested…
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Mac Yosemite First Impressions
The dock is a disaster. Everything feels smaller and somehow roomier – very positive first impression.. Yosemite does seem faster to navigate, zippier somehow, which is a massive bonus for anyone using a Mac that is more than 3 – 5 years old. We did expect a complete redesign as almost nothing was done going…
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Customer Experience
For every organisation the customer experience should be a journey and not a destination. The experience that you deliver to your customers from social media every single day to the final transaction, either builds value for your brand or destroys it. Think also beyond the traditional beginning and end of an interaction with the client.…
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Social Media Branding
Social media nowadays can either boost your product or kill it. Gone are the days that we treated customers like objects for advertising and education. With the rise of the social media network platforms customers nowadays are more interested in conversing rather than being spoken at. Sometimes a company will build a brand over the…
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How Google Works
September 25, 2014 is an exciting day for Google lovers. The long awaited “How Google Works” book is coming to town. A peek inside one of the most successful companies of the digital era we are living in. Is it worth buying? Let me give you a sneak preview: “The only way for businesses to…
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Germany wants Google to reveal its search algorithm
Two days ago Germany announced that they want access to Google’s search algorithm. To be honest with you I believe I deserve to have this access more than Germany. Mark Traphagen wants access as well. Thinking now everybody in Stone Temple Consulting wants this access plus half of the world. Yes not everybody, don’t worry, just…