Category: Google Analytics 4
-
Social Media Dashboard (or how do you measure success?)
Analyzing your data in Google Analytics shouldn’t be a daunting job for marketers and website owners. Dashboards are exactly what you need to easily review, important data and show either your boss or your customers automatically generated reports that are not just full of useful numbers, but as usual for Google Analytics very visual. If…
-
Google updates Tag Manager with new set of tools
Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag Manager more powerful and accessible allowing marketers to streamline existing workflows. Some of the new features: New Google Tag Manager API. “Sometimes you just want things your own way. We understand!”. Once again…
-
Benchmarking Report in Google Analytics
A new report in Google Analytics called “Benchmarking Report” is set to open our eyes for how well our website is doing compare to others in a given industry. Straight away this option provides us with valuable information about trends in our industry helping us to set fruitful targets for our online businesses. Using a…
-
Enhanced Link Attribution
Not a long time ago Google introduced “Enhanced Link Attribution” in order to improve the In-Page Analytics experience. Long anticipated feature by a lot of SEO professionals which despite its obvious benefits is still not used by a large number of people. What is Enhanced Link Attribution? If on your Homepage you have got two…
-
Spider and Bots Filtering in Google Analytics
Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now…
-
In-Page Analytics Google Chrome Extension
Google has just released a new Chrome extension for in-page examination. It’s a very quick and convenient way to check how visitors interact with your pages thus allowing you to see detailed information as you surf them. One may ask “How is this page performing?”. With just a simple click of a button now all…
-
Google Analytics App for iOS
Webmasters using iOS now have an official App to track their websites activities. While the Android app was released long time ago this is the first release for iOS. This app is compatible with all iOS devices – iPhone, iPad, and iPod Touch – although its optimised for iPhone 5 and requires iOS 6.0 or…
-
Secondary Dimensions In Google Analytics
You Have Struck Gold By Using Google Analytics – Now Start Working Smarter! One thing I find fascinating is a lot of people tend to overlook Secondary Dimensions in Google Analytics. This is rather unfortunate as Secondary Dimensions could be extremely valuable when trying to understand what the reports actually mean.The best way to do…
-
Be A Hero – Create a Second View In Google Analytics
I am amazed at how many people nowadays don’t have a second view in their Google Analytics (GA) account. It’s true I’ve never seen a proper GA tutorial about setting a second view and most of all the great importance of having one, but still, it’s kind of logical don’t you think? Let’s call the…
-
Google Universal Analytics is here to stay. Get used to it.
Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. People ask me: Is this really going to change anything? If I have to be short, its gonna change everything. Google Universal Analytics completely replaces the technical aspect of how online data is collected so there is…