The best Digital Marketers are obsessed with metrics. In fact, it’s this obsession with measuring and optimizing that allowed their websites to grow so fast.

However, they don’t optimize every single metric available.

Instead, they only optimise the right metrics.

Discover the benefits of integrating your business metrics with SEO metrics and predict the impact of your SEO.
A step-by-step guide to holding technical SEO accountable for growth.
François Goube will present the method to predict SEO ROI with confidence and how to get more budget from your boss or client by showing them predictable results.

Slides

Who is Francois Goube?

Francois Goube is a French SEO expert with 15-years experience in Digital Marketing. He is the CEO and founder of OnCrawl, an award-winning Technical SEO Platform.

Francois Goube with Borislav Arapchev and Omi Sido at BrightonSEO
Francois Goube with Borislav Arapchev and Omi Sido at BrightonSEO

In his free time, Francois has a weird passion for analysing Google’s patents. He is the French ambassador for Majestic and a regular conference speaker. He has talked at many search conferences like BrightonSEO, SMX Paris, Digital Olympus, SEOCamp’us, WeLoveSEO.

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

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