How to Find 404 Errors in Google Analytics 4: A Friendly Guide
Picture this: you’ve just launched a fresh batch of blog posts, or maybe your team has updated a handful of product pages.…
Category: Google Analytics 4
Analysing Google Search Console Data with BigQuery
In today’s digital landscape, data is king. Google Search Console (GSC) serves as a treasure trove of data, offering valuable insights into…
How to track AI traffic in GA4
Understanding where your website traffic originates from in today’s data-driven marketing world is crucial for optimising your digital marketing campaigns and enhancing…
Calculated Metrics in Google Analytics 4 (GA4)
What are calculated metrics? In Google Analytics 4 (GA4), calculated metrics are formed by blending one or more existing metrics using a…
Funnel exploration in Google Analytics 4 (GA4)
Funnel exploration reports in Google Analytics 4 (GA4) are a powerful tool that can help us understand how users interact with our…
The Complete Guide to Events in Google Analytics 4
Why use events in Google Analytics 4? Events in Google Analytics 4 (GA4) play a crucial role in understanding how users interact…
UTM parameters in Google Analytics 4 (GA4)
In the world of digital marketing, tracking and analysing the performance of our campaigns is crucial to optimising our efforts and achieving…
Bounce Rate in Google Analytics 4 (GA4)
Google Analytics 4, also known as GA4, is a powerful web analytics tool that provides businesses with valuable insights into their online…
Regular Expressions in Google Analytics 4: What You Need to Know
Regular expressions, commonly known as RegEx (RegExp), are a powerful tool for searching and manipulating text data. The best way to explain…