Tag: Brighton SEO
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The underrated powers of internal linking
Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…
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What makes your SEO fail (and how to fix it)
BrightonSEO In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. On the other side, SEO (Search Engine Optimisation) is rapidly changing from one year to the next, with new algorithms constantly emerging and…
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The State Of Pagination And Infinite Scroll On The Web
In March this year, Google announced that it had stopped supporting (for at least a couple of years!) the rel=prev/next markup that is used to indicate when a page is part of a larger set of pages in terms of pagination. That’s a bit strange as they have been advocating using it until very recently.…
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How To Bag Sexy AF SEO Revenue Growth with Your Discontinued Products
It’s inevitable that at one point products on e-commerce websites will have to be retired as they become temporarily or permanently unavailable. Despite the commonality of this event, it can be challenging to know what to do with product pages for which you don’t have any product to sell. After all, it’s not as straightforward…
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Predicting the Impact of Technical SEO changes
Technical SEO is a vital component of any website’s search engine optimisation efforts and digital strategy. It pertains to the technical elements of a website that influence its position in the search engine results pages (SERPs). One of the significant challenges that digital marketers and SEOs face is predicting the impact of technical SEO changes…
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BrightonSEO 2019 Keynote Q&A Session with John Mueller
Try to remember the last time you attended a Q&A session. I bet it went something like this: somebody got up to the mic, talked about themselves for twenty minutes, then said “so…what do you think about all that?” It happens at almost every digital marketing conference or event that we’ve been too. Not this…
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Why attend BrightonSEO conference?
Why You Should Attend SEO Meetups (and conferences) As a digital marketer, it is critical to stay on top of all the latest trends and tactics. Attending SEO meetups will help keep you up to date on the latest SEO strategies, trends, tips, and tools. If anything is consistent amongst different meetups it is without…
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The Sunday Talk – Smarter Marketing
Monday morning and I am a bit sad as I am going back to work. But Craig Campbell just made my day with this small little thing. Look at him, he is so sweet. But if for whatever reason small thing can’t make you happy you need a big massive piece of cake. Wisdom: If…
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Voice search is the future of digital marketing
Why Voice Search is the Future of Digital Marketing In the last few years, voice search has gained popularity as a convenient and fast way for people to find the information they need. With the increasing number of smart home devices and voice assistants like Siri, Alexa, and Google Assistant, voice search is rapidly becoming the preferred search…