Tag: Brighton SEO
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Optimising customer experience in the age of conversational AI
In today’s digital age, the biggest differentiator for success is often the customer experience. Many customers are no longer loyal to a company based on brand image, product offerings or even price. In the end, how the consumer reflects on their interactions could be the biggest factor that influences whether they come back or not.…
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The Sunday Talk – BrightonSEO 2018
Guys, check your calendar. 24th of September. The BrightonSEO week has finally arrived. Top digital marketers are going to Brighton this Friday. I don’t even know where to start. Nick Wilsdon from Vodafone, Dawn Anderson, Gerry White, Rand Fishkin, Emily Grossman, Arianne, Francois from OnCrawl. Oh my God, I lost my breath talking. I’ve said…
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The Future of SEO is on the SERP | BrightonSEO 2018
What’s the Future of SEO? The good news is: the number of searches on Google keeps growing. The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies are dominating the world’s Google search results and more results answered entirely in Google’s SERPs. As Google answers a higher and…
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Why attend BrightonSEO?
The benefits of attending SEO conferences for small businesses Guys, do you happen to run a small business? Today’s market can be very challenging for small businesses since you’ll need to compete directly with a lot of big corporations. While it may not be possible to get an edge over your competition through television or…
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Why attend BrightonSEO?
This week it’s all about the biggest search marketing conference in Europe called BrightonSEO. So let me answer a simple question. Why? Why are we so obsessed with this conference. Well, when it comes to the SEO industry, it is very difficult to attend a University and get a formal degree in the field. Unfortunately,…
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Generational Cruft in SEO. There is Never a ‘New Site’ When There’s History | BrightonSEO 2017
Technical SEO solutions that make your site fly Many big brands think that migrating to a new site or protocol means a new beginning for a website, but this is not so. Search engines have a big memory and a lot of storage and they remember every single URL you ever created on any subdomain…
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Quick and Dirty Server-side tweaks to improve your SEO | Brighton 2017
Learn how a messy server can sabotage all your SEO efforts, how to check current server configuration and how to improve and get the maximum from them. Who is Petar Nikolow? Peter Nikolow does software development for his own company MobilioDevelopment. He built his first website in university in 1997 and since then has been…
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Understanding the Impact of Mobile-First Indexing | BrightonSEO 2017
I probably don’t need to tell you that the world of search engine optimisation (SEO) is constantly evolving, with new updates and changes being made to search engine algorithms and best SEO practices. One of the more recent changes that have had a massive impact on SEO is the shift towards mobile-first indexing. So let’s have a…
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Setting Google AMP for Success
If you’ve been browsing the web on your mobile device recently, you may have noticed some websites are Mo loading much faster than others. These sites are likely using a technology called Google AMP, or Accelerated Mobile Pages. But what exactly is Google AMP, and how does it work? In this quick and easy guide, we’ll…