Guys, check your calendar. 24th of September. The BrightonSEO week has finally arrived. Top digital marketers are going to Brighton this Friday. I don’t even know where to start. Nick Wilsdon from Vodafone, Dawn Anderson, Gerry White, Rand Fishkin, Emily Grossman, Arianne, Francois from OnCrawl. Oh my God, I lost my breath talking.

I’ve said it before but I will say it again: Now is the time to ask the questions.
If you’ve got a burning digital marketing question in your head check the schedule, find the relevant person, invite him for a coffee, pint, cake.

Guys, you are not going to the cinema. You are going to a digital marketing conference where you can actually interact with the person on stage.

Stop watching, ask the questions and start doing.

What Is Content Marketing?

So Omi, how do you describe content marketing? Well, in my opinion, is the process of learning how to speak the language of your customers. But don’t forget your customers may talk in a different language on Facebook, Instagram or LinkedIn.

On top of that because of new technologies or new trends, the way your customers search for your products, the way the customers interact with your products online is constantly changing too.
So you have to keep on learning new languages.

After all, nobody will buy your products online if they don’t know what you are talking about.

BrightonSEO 2018 Takeaways

BrightonSEO Stars
BrightonSEO Stars

Is it just me or this BrightonSEO was the best BrightonSEO ever? The speaker’s lineup simply blew me away. So what’s my key takeaway from this conference? Well, this BrightonSEO cemented my idea that we have to seriously start implementing machine learning in our workflow.

I know that machine learning is still in its infancy and has not yet fundamentally changed the SEO landscape. As time goes on, however, SEOs who choose to turn a blind eye to machine learning will definitely be left behind.

Who else gonna be left behind? People who don’t follow me on social media. So with that in mind don’t forget to come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts: 1) To deliver the most useful content for any user performing a particular search, analyzing and segmenting intent to buy vs. general information gathering; 2) having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; and 3) analyzing long-term user behavior signals, such as attracting the most clicks on a search result and continuously reducing bounce rates. You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.