Tag: GA4

Funnel exploration reports in Google Analytics 4 (GA4) are a powerful tool that can help us understand how users interact with our websites or apps.  By utilising these reports effectively, we can effectively identify where our visitors are dropping off in our conversion process. As digital marketers, this information empowers us to make data-informed changes…

Why use events in Google Analytics 4? Events in Google Analytics 4 (GA4) play a crucial role in understanding how users interact with your website or app. They provide detailed information about user actions such as button clicks, form submissions, video plays, downloads, and much more. By tracking events in GA4, you can gain insights…

In the world of digital marketing, tracking and analysing the performance of our campaigns is crucial to optimising our efforts and achieving our business goals. One powerful tool that helps in this endeavour is UTM tracking. UTM parameters are widely used in Google Analytics 4 (GA4) to gain insights into campaign performance and understand the impact of…

Regular expressions, commonly known as RegEx (RegExp), are a powerful tool for searching and manipulating text data. The best way to explain what a regular expression is is probably the following statement: a regular expression is a sequence of characters that forms a search pattern in any given text (string). And apart from being difficult…

Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…