The Sunday Talk – Bold Digital Marketing


Hi guys! It’s Monday again and I know a lot of you are down. So let me ask you a question. Do lions complain about Monday? No. they don’t. They are up early, chasing, biting. Reminding everybody that they are lions.

Don’t just dream about success.

New Monday. New week. New opportunities.

Inspired by my own words last week I’ve decided to spend an hour this week studying a bit of coding…python to be more precise. Why python? Well, when it comes to machine learning and you know I love talking about machine learning in SEO.

Today I am here to talk about RankBrain. I hope very quickly it becomes very obvious that I am not actually talking about RankBrain but the way you have to adjust to the new reality in SEO called machine learning. So let’s start with the obvious. Last year Google or at least somebody from Google declared that RankBrain…

Python is probably the most popular language.
Meanwhile, let me show you my new socks. Boom. The Ted Rubin effect.

Last but not least the rise of video will make SEO marketers focus even more on visual content, but it will also force artists to create video with optimization in mind. In fact, it will probably give life to a new category of videographers who will specialize in SEO content, just as it happened with writers two-three years ago.

You should use every opportunity to remind your customers about your business or services.

Yes, even Friday the 13th. I know you are serious company but Friday the 13th and Halloween is probably your best chance to show the human side of your company. Yes, David Amerland is always talking about this one. The moment I get home I will email you all my ideas. Yes, and I will give you 13% discount.

Hi, my name is Omi Sido. I am not a robot, I am a human being so let me tell you something. Use every opportunity to remind your customers of your business.

Marketers around the world are facing a dilemma: they aren’t sure what’s working, they’re feeling underequipped to meet the challenges of digital, and they’re having a tough time keeping up with the pace of change in the industry. What’s worse, nobody hands you a playbook to show you how to make it all work.

But the opportunity for marketers is too great to let uncertainty slow you down.

If you are bold in your digital marketing efforts and investments if you are taking smart risks if you are educating all your teams to be ‘digital ready’ you are in a great position to capitalize on digital’s full promise in the future.

Guys next week I am going to the Search Love conference organised by Distilled where I’m gonna be meeting my favourite digital marketing speaker the amazing Purna Virji. But you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.