Tag: Google Analytics 4

  • GA4 Migration and Implementation

    GA4 Migration and Implementation

    Who is Stacey Harper? Stacey Harper is a Sheffield-based analytics freelancer specialising in all things Google Analytics implementation and Google Analytics 4 (GA4) migrations. Stacey helps brands make the most of their digital marketing, using insightful data to create better user experiences online and in apps. What is Google Analytics 4 Google Analytics is one […]

  • How to link Google Analytics 4 to BigQuery? The ultimate guide.

    How to link Google Analytics 4 to BigQuery? The ultimate guide.

    Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on your site visitors and their interactions, offers a range of interactive features that enables you to analyse and quickly identify traffic patterns, ensures that the data is accurate and complete, and even allows…

  • Dimensions and metrics in Google Analytics 4

    Dimensions and metrics in Google Analytics 4

    What is Google Analytics?  One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free tool that provides detailed statistics and reports about your website site’s traffic.  You can track things like site visitors, page views, and average time on site. Google Analytics also provides information about which…

  • Landing page report in Google Analytics 4

    Landing page report in Google Analytics 4

    Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…