How to link Google Analytics 4 to BigQuery? The ultimate guide.
Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on…
Tag: Google Analytics
Dimensions and metrics in Google Analytics 4 (GA4)
What is Google Analytics? One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free…
Landing page report in Google Analytics 4
Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to…
Calculated fields in Google Looker Studio (Data Studio)
What are Calculated fields in Google Looker Studio? Calculated fields in Google Looker Studio are custom formulas that you can create using…
Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018
Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create…
Measuring Complex Customer Journeys
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd…
Google Looker Studio – The complete guide
What is Google Looker Studio (formerly Google Data Studio)? Strengths and Limitations of Google Looker Studio Strengths Limitations Reports and Data Sources…
Social Media Dashboard (or how do you measure success?)
Analyzing your data in Google Analytics shouldn’t be a daunting job for marketers and website owners. Dashboards are exactly what you need…
Google updates Tag Manager with new set of tools
Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag…