Jack of all trades or master of none? What KPIs should SEOs work to?

Jack of all trades or master of none? What KPIs should SEOs work to?

What are Key Performance Indicators?

When you start a business it is super important to be able to measure your progress and determine if you are successful or not. In order to do this, you need to have Key Performance Indicators (KPIs). 

What is a Key Performance Indicator?

Key Performance Indicators are measurements that indicate the success of a business in achieving its objectives. They are usually in the form of charts, graphs, and statistics. KPIs are often used by management teams to highlight effective areas of their company’s performance and take action when areas need improvement.

Key performance indicators (KPIs) quantify and track the success of a sales process. By measuring KPIs, managers can make informed decisions about how to maximize their budgets and create a strategy to work toward the company’s targets.

What are the Best Practices for KPIs?

My personal opinion is that the best practice for KPIs is to use them as a guide, not as an end goal. For example, you might set a goal of increasing revenue by 10% next year, which is great if it actually happens. However, if instead, your revenue increased 5%, it’s important to look at the reasons why you didn’t reach your goal. Maybe it’s because you lost some customers or because your marketing strategy didn’t work out as you had hoped. With this information in mind, you can make appropriate changes to your business and keep advancing towards success.

Search Engine Optimization KPIs

When it comes to SEO there is no one way that works for everyone. Whether you are looking to rank higher on Google, make your site more mobile-friendly, or gain more visitors to your site, there are various KPIs that matter the most to you. In this video, Alice Logan – Senior SEO Account Manager at ROAST – breaks down the most important KPIs that you need to know about and track so you have a better understanding of how your SEO strategy is working for you!

Jack of all trades or master of none? The KPIs SEOs should work to.

Who is Alice Logan

Alice Logan creates SEO strategies for b2c and b2b clients and is currently leading on website migrations at ROAST. She launched her career client-side in a 360 communications role before gaining two years as an SEO generalist agency-side. This all helped grow that ‘bigger picture thinking’ part of her brain, which she applies to her current role at ROAST.

About BrightonSEO 

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert. BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe. 


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