Becky Simms will take you on a gamification journey, starting with context and why. This swiftly leads into the how and most importantly how this can have an impact for your SEO strategy.

Spoiler alert, although the title gave it away too, links are the key match between gamification and SEO. Becky Simms explains how to design a gamification campaign that has links at the heart of it and the steps you should follow to ensure the best results possible. Meaning after watching this video you should feel confident as to how you would approach a gamification campaign in your business.

Finally, Becky Simms will take you through some case studies to really put into perspective what is possible.

Who is Becky Simms?

Becky Simms has spent the last 10+ years working in digital marketing. In 2011 she established Reflect Digital, which 8 years later has resulted in an award-winning team of 24 based in Kent. As an agency Reflect Digital work with businesses and brands to fuel growth. Client’s range from household names to lesser known brands many of which still play a part in our every day lives.
Becky has previously been awarded Young Entrepreneur of the year at the KEIBA’s and was runner up Digital Leader in the 2016 Wirehive Awards.

Becky Simms
Becky Simms

With a keen eye on tangible impact, Becky leads her team to continually challenge the norm – pushing boundaries and always going over and above to deliver to a high standard.

Becky is heavily involved in inspiring students to consider a digital career, working with schools, colleges and universities. This culminated in putting on Aspiration Digital, a conference for over 200 students in November 2018. There are plans to continue to grow this to ensure Becky and the team are doing their bit to combat the ever-increasing skills gap in the digital marketplace.

What is the Digital Elite Day?

Digital Elite Day is a one day of intensive SEO and CRO sessions designed to boost your knowledge, grow your network and scale up your skills for tomorrow.

Digital Elite Day joins together Search Elite and Conversion Elite. Two powerful tracks, one elite conference.

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

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